Movable Ink is thrilled to announce that we have won the Oracle Markie Award for The Visionary CX ISV Partner of the year! We are honored to receive this recognition as a top innovative martech solution that delivers transformative digital experiences to our clients.
The Power of Movable Ink and Oracle
With Movable Ink and Oracle, mutual customers can activate data into personalized content for use in email, mobile, and any digital engagement channel. Movable Ink’s content easily connects to relevant data no matter where it lives, updates based upon a recipient's recent interactions, and is auto-generated by the platform at scale. With built-out integrations with Oracle Responsys/Eloqua, Oracle Commerce Cloud, and Oracle CrowdTwist, leading brands across retail, travel, financial services, media, and more can deliver personalized content for each unique customer at scale by leveraging customer insights and product data.
Our Winning Combo: Vitamix x CrowdTwist x Movable Ink
Vitamix, the leading blender and blending equipment brand, seized the opportunity to combine Movable Ink with CrowdTwist–Oracle’s loyalty and engagement software. For Vitamix, the team was experiencing a decline in email engagement and realized they needed to change strategy to refocus their marketing efforts on retention. With the help of Oracle CrowdTwist, they launched a new rewards program, Vitamix Rewards, and turned to Movable Ink to power personalized and engaging loyalty email campaigns for their audience.
In their monthly recap email campaign, Movable Ink powered personalized messages with 1:1 content pulled directly from the Vitamix rewards portal, creating a personalized experience for each rewards member. In another campaign, Vitamix created an email with a scratch-off panel that revealed new loyalty program information. Resulting in almost 20,000 pre-registrations, this cemented email as the primary traffic driver for new member acquisition.
Key Results from the Movable Ink & CrowdTwist Integration:
80,000 customer loyalty program members
18,000 customer loyalty program purchases
20,000 customer loyalty program pre-registrations
The future of the Movable Ink and Oracle Partnership
When it comes to Movable Ink and Oracle’s partnership, the sky’s the limit. As we continue to expand and collaborate, our mutual clients can immediately start utilizing our joint capabilities with Oracle Responsys/Eloqua, Oracle Commerce Cloud, and Oracle CrowdTwist for next-level personalization.
Are you curious to learn more about Movable Ink's partner intergations? Find your partners on the Movable Ink Exchange!