Skip navigation

Movable Ink Wins Oracle Markie Award for The Visionary CX ISV Partner of the Year

Movable Ink is thrilled to announce that we have won the Oracle Markie Award for The Visionary CX ISV Partner of the year! We are honored to receive this recognition as a top innovative martech solution that delivers transformative digital experiences.
Share This Post

Movable Ink is thrilled to announce that we have won the Oracle Markie Award for The Visionary CX ISV Partner of the year! We are honored to receive this recognition as a top innovative martech solution that delivers transformative digital experiences to our clients.

The Power of Movable Ink and Oracle

With Movable Ink and Oracle, mutual customers can activate data into personalized content for use in email, mobile, and any digital engagement channel. Movable Ink’s content easily connects to relevant data no matter where it lives, updates based upon a recipient's recent interactions, and is auto-generated by the platform at scale. With built-out integrations with Oracle Responsys/Eloqua, Oracle Commerce Cloud, and Oracle CrowdTwist, leading brands across retail, travel, financial services, media, and more can deliver personalized content for each unique customer at scale by leveraging customer insights and product data.

Our Winning Combo: Vitamix x CrowdTwist x Movable Ink

Vitamix, the leading blender and blending equipment brand, seized the opportunity to combine Movable Ink with CrowdTwist–Oracle’s loyalty and engagement software. For Vitamix, the team was experiencing a decline in email engagement and realized they needed to change strategy to refocus their marketing efforts on retention. With the help of Oracle CrowdTwist, they launched a new rewards program, Vitamix Rewards, and turned to Movable Ink to power personalized and engaging loyalty email campaigns for their audience.

In their monthly recap email campaign, Movable Ink powered personalized messages with 1:1 content pulled directly from the Vitamix rewards portal, creating a personalized experience for each rewards member. In another campaign, Vitamix created an email with a scratch-off panel that revealed new loyalty program information. Resulting in almost 20,000 pre-registrations, this cemented email as the primary traffic driver for new member acquisition.

Key Results from the Movable Ink & CrowdTwist Integration:

  • 80,000 customer loyalty program members

  • 18,000 customer loyalty program purchases

  • 20,000 customer loyalty program pre-registrations

The future of the Movable Ink and Oracle Partnership

When it comes to Movable Ink and Oracle’s partnership, the sky’s the limit. As we continue to expand and collaborate, our mutual clients can immediately start utilizing our joint capabilities with Oracle Responsys/Eloqua, Oracle Commerce Cloud, and Oracle CrowdTwist for next-level personalization.

Are you curious to learn more about Movable Ink's partner intergations? Find your partners on the Movable Ink Exchange!

E*TRADE Wins “Best Data Marketing Campaign” for Tearsheet’s Data Day Awards

E*TRADE won “Best Data Marketing Campaign” at Tearsheet’s 2021 Data Day Awards for their successful Year in Review campaign with Movable Ink! Learn more about E*TRADE’s winning campaign...

Movable Ink Client Old Navy is a Finalist for the 2021 Glossy Fashion Awards

Our team is thrilled to announce that Old Navy and Movable Ink have been chosen as finalists for the Glossy’s Fashion Awards. We are proud to partner with the Old Navy who continues to transform its digital marketing strategy to meet a new ...
By Mel Laffin,

Get a Demo

Activate your data into personalized content in any customer engagement. Get a demo to see why more than 700 of the world’s most innovative brands rely on us to accelerate their marketing performance.

Get a Demo