Achieve marketing greatness in 2024! Discover key AI-powered marketing trends in our newest Audience of One report. We surveyed hundreds of B2C marketers in the US and UK to give you valuable insights on how to boost customer engagement and drive your brand to new heights in the new year.
For successful cross-channel marketing, you need to be data-driven. Discover the tools, tips, and techniques you need to power an engaging and seamless cross-channel strategy that will drive your customers to keep coming back for more.
Incorporating Mobile Into Your Cross-Channel Strategy
Mobile is crucial to a thriving cross-channel strategy. Hear from Iterable's Sr. Content Marketing Manager Brooke Grief on how her team supports cross-channel communication for their clients' powerful marketing messaging.
Featured Post
How Movable Ink’s Mobile SDK Makes Marketers’ Lives Easier
When mobile is customers’ go-to device, delivering a hyper-personalized mobile experience is priority number one for marketers. Enter Movable Ink’s Mobile SDK, which powers 1:1 mobile experiences and deep insights for future improvements.
Featured Post
How Financial Services can Increase Mobile Personalization in 2021
By Jackie Mattia: Director of Strategy, Movable Ink Financial services and banks have a lot at stake in enhancing mobile and app experiences in 2021. When organizations temporarily closed or limited in-person banking due to pandemic restric...
Mobile Marketing
The Role Mobile Plays in Supporting Email
By Shannon Cook: Director, Go-to-Market Enablement – Mobile Channel In 2020, 60% of smartphone users increased their screen-time during the pandemic, making mobile’s role in marketing strategy critical. While marketers are well aware of the...
Mobile Marketing
Future-Proofing Your Mobile Strategies for 2021 and Beyond
There are two roads that lead out of the waning days of the pandemic. The trick is that brands must travel down one to even make it to the other. We’re talking short vs. long term here, and when it comes to an organization’s mobile marketin...
Mobile Marketing
Mobile Behavior’s Impact on Push & In-App Marketing
The strangest year in recent history caused incredible shifts in consumer behavior, most significantly between consumers and their phones. According to eMarketer, US adults added an entire hour to their daily digital time. Projections show ...
Whether you’ve had your tree up for two months or two minutes, bought all your gifts in the Black Friday sales, or just woke up this morning wondering how it could possibly be December…we’ve finally reached ‘the most wonderful time of the y...
Mobile Marketing
4 Critical Steps Before You Start Personalizing Your Mobile App
This is a guest blog post from Michael Lavoie, SVP of Customer Success at Airship – a Movable Ink Exchange Partner. Today’s on-the-go consumers demand a personalized experience no matter where they choose to engage—including on your mobile ...
Mobile Marketing
[Vodcast] Future-Proofing Your Mobile Strategies for 2021 and Beyond
As we navigate out of 2020 and into 2021, marketers should be intentionally thinking about how to sustain the mobile growth that we’ve seen and spoken about in our previous Ink Tank episode. In this episode, Rachel Cowlishaw from Movable In...
Mobile Marketing
[Vodcast] The Current State of Mobile Marketing with Travis Johnson from Airship
We’re back with a bonus episode of Ink Tank where we explore the current state of mobile marketing from Travis Johnson, Product Manager at Airship and Katie White from Movable Ink’s Strategy Team. In this quick episode, Travis and Katie dis...
Mobile Marketing
The State of Mobile for Marketers
With online activity soaring and mobile app usage becoming an integral part of consumers’ lives, leveling up your mobile strategy is no longer a “nice to have”—it’s now front and center on the long list of growing consumer expectations.
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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
