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Movable Ink Blog
Mobile Marketing

Future-Proofing Your Mobile Strategies for 2021 and Beyond

There are two roads that lead out of the waning days of the pandemic. The trick is that brands must travel down one to even make it to the other. We’re talking short vs. long term here, and when it comes to an organization’s mobile marketin

By Matt Kreisher,Read More

Mobile Behavior’s Impact on Push & In-App Marketing

The strangest year in recent history caused incredible shifts in consumer behavior, most significantly between consumers and their phones. According to eMarketer, US adults added an entire hour to their daily digital time. Projections show

By Mel Laffin,Read More

It’s a mobile world in email. Don’t forget the preview pane.

How often do you read through your emails the way your readers do? Not often enough is the honest answer from most businesses. Taking that moment or two to experience your own ...
By Amy Mullen,

What the So-Called “Mobilegeddon” Tells Us About the State of Responsive Design

Last week, Google unrolled a new algorithm designed to deliver mobile users the best possible experience when searching for something on their phones. Naturally, the marketing and design world called this phenomenon “mobilegeddon.” The name...
By Blaise Lucey,

The Report About Smartphone Use Every Email Marketer Should Read

Responsive design. Responsive emails. Mobile-optimized everything. Usually, when marketers are talking about creating mobile experiences, they’re talking from a design perspective. After all, that’s the most important thing, whether you’re ...
By Blaise Lucey,

[WEBINAR] The Mobile Takeover: It’s Real. It’s Here. Get Used to It.

Mobile email opens have grown consistently for the 4 quarters that Movable Ink has been releasing the US Consumer Device Preference Report, and it’s a relentless trend that we don’t see abating anytime soon. Our latest study, the US Consume...
By Laura Chau,

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