3 Ways Contextual Personalization Can Enhance Mobile Marketing

Intro

Why Contextual Marketing is Necessary for Mobile Marketing

Three Tiers block

Three Tiers of Mobile Personalization 

In-App Time Targeting

It’s All About Location 

Weather Personalization Works Rain or Shine!

Conclusion 

While brands are already competing for consumer attention this peak season, mobile expert Shannon Cooks shares how marketers can get savvy and lean on mobile marketing as a differentiator with contextual mobile personalization. 

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_By [Shannon Cook:](https://www.linkedin.com/in/shannonburdencook/) Director, Go-to-Market Enablement – Mobile Channel_

In 2020, [60% of smartphone users increased their screen-time during the pandemic](https://chart-na2.emarketer.com/235623/us-smartphone-owners-using-their-smartphones-more-less-during-coronavirus-pandemic-of-respondents-by-demographic-april-2020), making mobile’s role in marketing strategy critical. While marketers are well aware of the mobile age unfolding in real-time, you’d be surprised how many are unprepared for it. According to [eMarketer](https://chart-na2.emarketer.com/241357/level-of-integration-of-their-websitecommerce-experience-with-other-visitorcustomer-interactions-among-client-side-companies-worldwide-sep-2020-of-respondents), only 9% of marketers have achieved a seamless omnichannel experience and 39% of marketers report having just a basic integration between web, email, and mobile communications. 

However, it’s not because of a lack of awareness of the value of omnichannel experiences. It’s largely a challenge for marketers because customer data is often stored in silos, making it difficult to bring together. On top of this, teams owning campaign development across a brand’s mobile app may work in different parts of the organization. Together, these challenges hinder cohesive personalization efforts. Marketing teams may be itching to create sophisticated, cross-channel campaigns, but ownership over different channels can cause misalignment that blocks scalable personalization.  

Despite these challenges, there are ways around siloed data and teams. Brands now have access to unheard-of amounts of data empowering cross-channel personalization in new ways. With the right marketing technologies in place, organizations can automate email and mobile campaigns that support one another and create cohesive, full shopping experiences for each unique customer. 

#### **Share data across channels to build better customer journeys**

The biggest hurdle for many marketing teams is a lack of cohesion between mobile and email channels. Luckily, it’s not as tricky as it may seem. Marketers can easily share data across channels to effectively engage users based on their behavior and channel preference. 

One simple way for marketers to do this is by promoting mobile users to engage with apps from other channels. Utilizing email campaigns to promote mobile apps can be a powerful way to bridge data and build a strong cross-channel story. For instance, if a consumer does not have a mobile app, email communications can promote app benefits, like accessing account information or receiving exclusive content and offers to drive downloads. If a user has an app, email can further communicate the features a user is not utilizing to bolster more app engagement.

It’s valuable to understand if a user does not open an email but engages with a brand through an app instead. With this information, marketers can drive segmentation across all channels, focus on mobile messaging for app users, and scale back on email deployments to provide the most utility to both the user and brand.

#### **Cross-promote to grow audiences** 

Use one channel to grow another. While email has been around for nearly 50 years, mobile marketing is still a relatively new concept. Brands can utilize email marketing to increase mobile adoption. Applying mobile value props in email communications, such as alerting subscribers to enable push notifications for mobile offers, can encourage message engagement and expand the mobile channel’s reach. 

Take digital couponing and rewards. Consumers always have their phones on them, but physical loyalty cards and coupons? Not so much these days. With more people consolidating their wallets on their phones, the opportunity for cross-promotion grows. Marketers can send email subscribers a link to download a coupon or membership card and prompt them to add it to their mobile wallets. In turn, this allows mobile and email experiences to build off one another and boost momentum for consumer action. 

#### **Reinforcement is the cherry on top** 

Cross-promotion may be the key to growing different digital audiences but using one channel to reinforce the other ties strategies and inspires return behavior that fosters long-term loyalty. In some cases, a brand will send an email first and then reinforce it with a mobile message. 

A daily deals campaign is a perfect example of cross-channel reinforcement. A brand’s marketers might send a digest of all available deals via email but only send a push notification for the one deal that is most relevant to the user. By comparing engagement, marketers can further target their audience by segmenting those users that did not open the email version. 

Today, users engage with different channels in different ways. To meet customers in the channels that matter most, marketers should take a hard look at their current mobile and email strategies and ask themselves how they support one another. Ultimately, favoring one avenue over the other doesn’t strengthen strategy; uniting them does. The brands that understand the unique value of email and mobile synthesis will build better customer experiences that drive lasting relationships with the brand. 

How can Movable Ink unify your email to mobile personalization strategies? [Request a free demo to find out.](https://go.movableink.com/Request-Demo.html)

![](https://s3.amazonaws.com/movableink-blog-production/wp-content/uploads/2021/04/05103102/Picture1.png)

_Shannon Cook is the Director of Go-To-Market Enablement for our mobile product, focusing on strategy for our clients based on best-in-class examples and industry trends, as well as arming our teams with resources and collateral for this ever-growing marketing medium. She is a 5-year Movable Inker, working as a part of our award-winning CX team for several years, working with clients such as Best Western, Movember, and Frontier Airlines. She also is our co-chair of Movable Pink, our female-identifying employee resource group, for the last two years._

By Shannon Cook: Director, Go-to-Market Enablement &#8211; Mobile Channel In 2020, 60% of smartphone users increased their screen-time during the pandemic, making mobile’s role in marketing strategy critical. While marketers are well aware of the mobile a

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This week in holiday consumer device preferences …

#### Mobile continues to rule opens: Dec. 7 – Dec. 13

Last week, consumers continued to show a preference for opening emails on mobile devices (70%), then switching over to desktops for conversions (54%).[  
](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/12/17110012/OpensByDevice_week1-01.png)

[![OpensByDevice_week1-01](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/12/17110012/OpensByDevice_week1-01.png)](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/12/17110012/OpensByDevice_week1-01.png)

[![Conversions_week2-02](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/12/17110012/Conversions_week2-02.png)](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/12/17110012/Conversions_week2-02.png)

#### Apparel shoppers bought on mobile: Dec. 7 – Dec. 13

The most-likely group of holiday shoppers — the retail audience — shows a similar preference for converting on desktop (53%), with the exception of apparel shoppers, who chose to convert on mobile devices 58% of the time.

[![Conversions_retail_nonretail_week2-03](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/12/17110012/Conversions_retail_nonretail_week2-03.png)](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/12/17110012/Conversions_retail_nonretail_week2-03.png)

The big question is whether last minute holiday shopping will change consumer behavior. Will shoppers switch device preferences for purchases as they’re on-the-run and under-the-wire to finish their lists? Tune-in next week to find out.

This week in holiday consumer device preferences &#8230; Mobile continues to rule opens: Dec. 7 – Dec. 13


Holiday Report: 70% Mobile Opens

It’s become so ubiquitous that most of us don’t even think about it anymore. But take a second to look around yourself as you walk down the street or drive down the highway and notice how many people you see are talking, texting or just looking at a smart phone at any given moment of the day.

We’ve been thinking about mobile and considering a few numbers lately:

Of the roughly 245MM adults in America, 85% of them are active online. That’s more than 209MM people. More than 150MM, or 61% of them actively use email every day. More than 157MM, or 64% of adults own and use a smartphone. That’s up from only 86MM, or 35%, in 2011, a huge jump. Almost 85% of all 17-29 year-olds and 78% of college grads own and use smart phones.\*

Revolution is often an overused word, but by any description, it’s the only word that applies to the way Americans communicate with each other and the handheld way in which they interact with the world today.

**How do people read email?**

The sheer gravity of mobile digital influence shifted so much in so short a time it feels almost tectonic. With so many American consumers interacting with their email on mobile devices, the opportunity to marketers is immense and evolving quickly.

A few other numbers we’re considering:

Depending on which study you read and the audience you’re targeting, somewhere between 40-70% of all emails will be opened on a mobile device. A Litmus study recently revealed that fully 68% of Gmail and Yahoo messages are opened on mobile devices, a clear illustration that webmail users prefer mobile interaction.

Clearly, consumers love email on mobile.

Curiously, there is still a noticeable gap in how emails are designed and presented. According to Marketing Profs, more than 40 percent of all email promotions are not optimized for mobile viewing.\*\*

There is no doubt many email marketers are missing an opportunity when they choose not to design in responsive templates that render readable emails on all devices.

**How do people interact with email on mobile?**

Success in email has always been measured in small numbers and activity on mobile is no exception. When success on a large list is measured in two or three percentage points on click through rate (CTR), there are many aspects of a campaign that can move the needle in a meaningful way.

And today, because of the way consumers interact with their email and their multiple devices, we’ve found that we need to look at results in terms of an email lifecycle. How do we communicate with readers who open their emails more than once?

According to one recent study by MarketingProfs, of the 40+ percent who opened an email first on mobile, only 8 percent actually clicked through. But another 23 percent of those, opened the email a second time and clicked through on a different device. Clearly your email campaigns have a life beyond what you might call first strike capability.

**How should you measure success?**

CTR is the classic and truly only real measure of success in email. It’s the first part of the story that leads them into your site where they will then learn more, apply now, sign up, make a purchase or otherwise engage you. Your emails need to be the introduction to a customer journey and the lift in CTR is the indicator that you’re giving them an effective “once upon a time.”

That said, an important part of optimizing your process comes from the tools you use to measure success and your ability to adjust your strategy in a timely, effective way.

Traditionally, you send out a campaign, then wait for the results to come in. But what if you could get live, real-time results and adjust the content you already sent in response to those analytics? What if you could change the story for your readers when they return to open your email a second time?

Movable Ink is devoted to dynamic ideas like these and opening the door on optimizing email communications in ways that were never possible before. Historically, optimization meant post-campaign analysis, a rethinking of strategic approach and creation of new email template to start the time-consuming, often cumbersome process all over again.

When you can track the performance of your email campaigns live in real time using agileEMAIL, and you can adjust your content on the fly, pulling in personalized, live, even streaming content directly using an RSS feed or an API call, “optimization” becomes a much more meaningful term.

There is a steady, consistent and truly revolutionary change affecting the way your readers interact with your digital communications. Marketers who choose not to acknowledge that truth and adjust the way they do things will be left on the outside looking in.

It’s become so ubiquitous that most of us don’t even think about it anymore. But take a second to look around yourself as you walk down the street or drive down the highway and notice how


The Mobile Revolution: Email Edition

How often do you read through your emails the way your readers do? Not often enough is the honest answer from most businesses. Taking that moment or two to experience your own email the way your readers will can make a huge difference in the effectiveness of your campaigns.

What do they see first? What makes them open and read your email? If you don’t know or you’re not sure, you may be missing a real opportunity in the preview pane alone.

In the early days of email marketing, the subject line was the element that most marketers left until last, but most email experts advocated as the best component for lifting open rates in 45 characters or less.

Today, the preview text, or everything that appears in the preview pane, is where email marketers can make some of the simplest, most effective changes to their programs. It’s basically a throwback to direct mail techniques like the callout, the starburst and the Johnson box design to point out the highlights of a printed piece. The difference in an email is what you say in the preview pane can actually get your reader to take an action and click to open.

The preview pane is an email component on mobile and desktop alike, but considering that 66% of emails are opened first in mobile, it’s in that handheld format where the preview text story can make the biggest impact.

**Best Practices Still Matter**

It’s sometimes surprising how many of the best practice recommendations from the email stone age still hold true. One of these is to balance images and text in your emails. In those early days, the reasoning was that most email clients had images turned off by default and without compelling text, there was no reason for a reader to go on.

Today, image-only emails lose a valuable opportunity by not controlling the preview text that appears in the inbox on all devices from desktop to laptop to mobile.

If no copy is included in an email, it will be the image path that will display as the default preview text. This irrelevant preview note to readers not only detracts value, but it may actually result in your readers skipping over or deleting the email without opening.

Turning this weakness into a strength is decidedly simple. It’s often a combination of the story told in your from line, subject line and preview text that prompts your readers to open the email and putting that preview text to narrative use is an easy way to give your campaign a lift.

**How does a reader experience the preview pane?**

**From Line –** Your reader recognizes a trusted sender first.

**Subject Line –** They get a clipped promotional preview of what’s to come.

**Preview Line –** They see the first few words addressing them as individuals. This alone, can be powerful enough to generate an open.

On average an email client shows from 50-140 characters of an email in the preview text. For example, most email clients show 50-70 characters. The native Apple email client shows about 90 characters. Apple Mail shows up to 140 characters. As a result, to reach the widest audience, our recommendation is to utilize between 90-140 characters of preview text in support of your email messaging which should keep a string of image characters from being pulled into the email preview automatically.

At Movable Ink, we actually have an Image-to-HTML tool that addresses this issue head on. We include a Preview Text feature in the global options allowing our users to input specific preview text that will appear in the preview area on mobile devices optimizing that initial contact with your readers.

Often in communications, we concentrate so intensely on the message, we sometimes forget to think about the receiver. How does your audience absorb your message? Digital communications is in essence about getting readers to jump to the next link in the story. Optimizing the text message in the preview pane is a simple way to speak early and directly to your readers, piquing their interest enough to make that jump to the next step.

How often do you read through your emails the way your readers do? Not often enough is the honest answer from most businesses. Taking that moment or two to experience your own


It’s a mobile world in email. Don’t forget the preview pane.

Last week, Google unrolled a new algorithm designed to deliver mobile users the best possible experience when searching for something on their phones.

Naturally, the marketing and design world called this phenomenon “mobilegeddon.”

The name is counter-intuitive. Google’s algorithm is actually more like an overdue dawn than a web-ending apocalypse.

Smartphones have been a main point of web access for years now. According to [Pew research](http://blog.movableink.com/smartphone-study-email/), 64% of Americans own smartphones and 10% have no other way to access the Internet.

So this change is a good thing for consumers. But it shows just how far companies have lagged when it comes to adapting to market trends.

**A Slow Motion Surprise** 

If Google had unrolled this algorithm when the first iPhone was released in 2007, this kind of panic would be warranted. But companies have had quite a few years to build responsive websites and adjust digital marketing channels accordingly.

Even back in 2012, research showed that almost three-quarters of consumers [wanted mobile-friendly websites](http://searchenginewatch.com/sew/study/2208496/72-of-consumers-want-mobilefriendly-sites-google-research).

In many cases, that still hasn’t happened. Marketing firm Merkle/RKG [found that](http://www.fool.com/investing/general/2015/04/28/google-inc-could-alienate-nearly-half-of-its-top-w.aspx), as of April:

*   46% of Fortune 500 companies haven’t received Google’s “mobile-friendly designation”
*   29% of the top 500 retail stores haven’t received Google’s “mobile-friendly designation”

The Motley Fool concluded that, because of this slow adoption curve, Google risks “alienating” some of the top websites.

That’s assuming customers stay on websites that aren’t mobile-friendly. Most won’t. Google research found that [61% of customers](https://www.jmfieldmarketing.com/web-design/non-mobile-friendly-website-costing-big-bucks/) will bounce from a website that isn’t responsive.

It’s important to remember that this new algorithm is only affecting mobile searches. If people weren’t buying from your website via mobile devices, then it won’t necessarily hurt the business.

**The State of Responsive Email**

[Responsive emails](http://blog.movableink.com/responsive-emails-examples/) are in a similar situation. Even though [42% of consumers](http://www.getresponse.com/features/responsive-email-design.html) say they’ll delete emails that aren’t responsive, [findings](https://www.salesforce.com/form/marketingcloud/2015-state-of-marketing.jsp) from Salesforce found that the same number – 42% – of marketers rarely or never design responsive emails.

Looks like it’s an old-fashioned inbox-off.

Google’s mobilegeddon should be a warning sign that marketers need to work harder to keep up with consumer behavior. For years, studies have been coming out about how responsive design is critical to keeping customers engaged.

Now, brands are being forced to acknowledge that reality.

The same goes for the inbox. Emails that aren’t responsive simply aren’t as effective, especially when so many people are opening emails from mobile devices first and foremost.

**_![Webinar_BuildNextGen_Newsletter_FeatureHero](https://blog.movableink.com/wp-content/uploads/2015/04/Webinar_BuildNextGen_Newsletter_FeatureHero-300x76.jpg)Ready to start getting responsive? Register for our webinar with Litmus tomorrow, 4/30, @ 1pm EST, “How to Build Next Generation Responsive Emails.”_** 

_**[Register Today!](http://bit.ly/1DtR2LN)**_

Last week, Google unrolled a new algorithm designed to deliver mobile users the best possible experience when searching for something on their phones. Naturally, the marketing and design world called this phenomenon “mobilegeddon.” The name is counter-int

What the So-Called “Mobilegeddon” Tells Us About the State of Responsive Design

![Email marketing report about responsive design](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/04/07183244/emailmarketingreport.jpg)

Responsive design. Responsive emails. Mobile-optimized everything. Usually, when marketers are talking about creating mobile experiences, they’re talking from a design perspective.

After all, that’s the most important thing, whether you’re talking websites or emails or collateral. [Responsive emails](http://blog.movableink.com/responsive-emails-examples/) can get very technical very fast. How wide should an email be? How big should your text be?

The thing that’s talked about less often, though, is user behavior. What are your customers likely doing while they’re checking their inboxes? What’s more effective when it comes to driving engagement on mobile devices?

Well, Pew just released a comprehensive report, [US Smartphone Use in 2015](http://www.pewinternet.org/files/2015/03/PI_Smartphones_0401151.pdf), that sheds light on a lot of these questions:

**1.** **We’re Officially in a Mobile-First World.**

Almost two-thirds of Americans (64%) own smartphones. Among that number, 10% have no other easy way to get online. So smartphones aren’t just supplementing laptops and desktops, they’re actually replacing them.

A growing number of Americans primarily think of tiny screens and using their thumbs when they think of “going online.”

**2. Mobile** **Searches are Getting More Personal.**

Smartphones are becoming the go-to resource for major decisions and personal research. More than half of Americans (62%) have used their phone to look up health information about a health condition and 57% have used their phone to do online banking.

Just under half (43%) have looked up information about a job on their smartphones and 40% have looked up government services or information.

**3\. Phones are Transit Companions.**

More than three-quarters (80%) of Americans age 18-29 and 72% of Americans age 30-49 have used smartphones for turn-by-turn driving directions.

In the Northeast, 41% of smartphone owners have used their phones for public transit information.

**4\. Phones are Used Just About Everywhere.** 

The most common place that users are on their phones is at home, where 99% of participants said they accessed their mobile device. But cars and public transit (82%), as well as work (69%), were popular locations as well.

More than half (53%) said they had used their phones while waiting in line or at a community place like a park or a coffee shop. Half said they had used their phones while walking from place-to-place.

**5\. Phones Have Become Integrated with Daily Tasks.**

The vast majority of Americans (80%) have used their phones to coordinate a meeting with someone. More than three-quarters (77%) have used their phones to avoid being bored and 74% have used them to set reminders.

Around half have used their phones to learn about a news development, resolve an argument, or find a good way to get somewhere.

**What It All Means for Email Marketing**

Marketers can’t turn a blind eye to these developments. Across every demographic, email was still one of the top activities on smartphones – in fact, Pew found that 88% of the survey respondents had used email at some point during the study period.

Email is more widely-used than social networking, videos, or using maps and navigation. It fell behind texting, voice and video calls, and general Internet use.

What Pew’s research really shows is the sheer breadth of activities where smartphones have come to play a part.

Email marketers need to think about how the [real-time emails](http://www.movableink.com) can sync up with customers who could be checking their inboxes while doing nearly anything – whether checking their balance, trying to find a restaurant, or just having an argument about whether Taylor Swift is the best or worst thing to ever happen to music.

The marketing that succeeds in the future is the marketing that can actually respond to the context of a customer, in real-time. Whether that means [a geo-targeted email](http://blog.movableink.com/geo-targeting-email/) or a weather-sensitive sales offer, there are ways to make your emails more relevant and, consequently, more useful than ever before.

**_[![Responsive Email Strategy](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/03/27155622/ResponsiveEmails-300x173.png)](http://bit.ly/1Ij3DoQ)Want to learn more about responsive & contextual email design strategies and why context is critical? Watch our webcast and download our slides, “[9 Ways You Can Build Effective Mobile Email Marketing Campaigns](http://bit.ly/19B3wt9)” to learn nine different ways brands are using responsive email strategies today._** 

**_[![Download!](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/01/09160324/Download_Button.png)](http://bit.ly/1Ij3DoQ)_**

Responsive design. Responsive emails. Mobile-optimized everything. Usually, when marketers are talking about creating mobile experiences, they’re talking from a design perspective. After all, that’s the most important thing, whether you’re talking website

The Report About Smartphone Use Every Email Marketer Should Read

[![Screen Shot 2014-05-19 at 3.32.44 PM](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2014/05/19193412/Screen-Shot-2014-05-19-at-3.32.44-PM.png)](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2014/05/19193412/Screen-Shot-2014-05-19-at-3.32.44-PM.png)

Mobile email opens have grown consistently for the 4 quarters that Movable Ink has been releasing the [US Consumer Device Preference Report](https://movableink.com/resources?utm_source=inkblog), and it’s a relentless trend that we don’t see abating anytime soon. Our latest study, the [US Consumer Device Preference Report: Q1 2014](http://info.movableink.com/device-report-q1-2014?utm_source=inkblog) found that two-thirds of big brand marketers’ email opens now take place on mobile devices (smartphones and tablets), and today, even more email is opened on iPhones than all desktops combined.

The age old “click-through rate” has been replaced by the “tap-through rate” and email marketers must evolve their strategies and tactics to effectively engage with consumers in the mobile inbox. This involves everything from changing how emails are designed, to adopting [deep linking technology](http://blog.movableink.com/deep-linking-in-email-marketing-how-it-works-and-why/), to re-thinking the way that [conversion data is captured and attributed](http://blog.movableink.com/are-email-opens-on-smartphones-smart-for-business/) to email marketing campaigns.

To help marketers rise to the challenge of the mobile takeover, we’re excited to announce our next webinar “[The Mobile Takeover: It’s Real. It’s Here. Get Used to It](http://info.movableink.com/webinar-mobile-takeover?utm_source=inkblog).” Taking place on Thursday, May 29th at 1pm EDT, speakers will include yours truly and my brilliant industry colleague and friend Bonnie Malone, Director of Response Consulting at Return Path. (You can watch the two of us teaming up to take on the email append dark side at the MediaPost Email Insider Summit two years ago [here](http://www.ustream.tv/recorded/22162642)).

Bonnie and I are working hard to put together an informative and educational webinar that will include:

*   An in-depth analysis of the latest findings from Movable Ink’s “US Consumer Device Preference Report: Q1, 2014”
*   Innovative approaches for creating winning omni-screen email designs
*   Examples of leading brands who are using agile email marketing technology and best practices to optimize the mobile email experience in real-time

We hope to see you on the line next Thursday. Space is limited, so [click here to register today!](http://info.movableink.com/webinar-mobile-takeover?utm_source=inkblog)

Mobile email opens have grown consistently for the 4 quarters that Movable Ink has been releasing the US Consumer Device Preference Report, and it&#8217;s a relentless trend that we don&#8217;t see abating anytime soon. Our latest study, the US Consumer D

Movable Ink Blog
Mobile Marketing

3 Ways Contextual Personalization Can Enhance Mobile Marketing

The Role Mobile Plays in Supporting Email

How Personalization Supercharges Mobile Abandoned Cart Campaigns

Holiday Report: 70% Mobile Opens

The Mobile Revolution: Email Edition

It’s a mobile world in email. Don’t forget the preview pane.

What the So-Called “Mobilegeddon” Tells Us About the State of Responsive Design

The Report About Smartphone Use Every Email Marketer Should Read

[WEBINAR] The Mobile Takeover: It’s Real. It’s Here. Get Used to It.

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Movable Ink BlogMobile Marketing

3 Ways Contextual Personalization Can Enhance Mobile Marketing

The Role Mobile Plays in Supporting Email

How Personalization Supercharges Mobile Abandoned Cart Campaigns

Holiday Report: 70% Mobile Opens

The Mobile Revolution: Email Edition

It’s a mobile world in email. Don’t forget the preview pane.

What the So-Called “Mobilegeddon” Tells Us About the State of Responsive Design

The Report About Smartphone Use Every Email Marketer Should Read

[WEBINAR] The Mobile Takeover: It’s Real. It’s Here. Get Used to It.

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