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Mobile Marketing

The Mobile Marketing Strategies Handbook

Mobile is a permission based channel, allowing marketers to send 1:1 personalized campaigns early in the customer journey. This handbook reveals how marketers can best leverage this fact while optimizing all the other tactics mobile offers.

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The Cross-Channel Digest to Mobile Best-Practices

Elevate your mobile marketing strategy today with this 3-step guide to cross-channel tactics. From personalization to leveraging specific mobile features, this digest of best-practices has got you covered.

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Recap: Mobile Personalization Crash Course

The mobile channel is in high demand, and apps are becoming customers’ favorite way to interact with brands. Get the scoop on how you can quickly activate your mobile program to foster lasting loyalty through dynamic hyper-personalization.

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[Vodcast] Future-Proofing Your Mobile Strategies for 2021 and Beyond

As we navigate out of 2020 and into 2021, marketers should be intentionally thinking about how to sustain the mobile growth that we’ve seen and spoken about in our previous Ink Tank episode. In this episode, Rachel Cowlishaw from Movable In...

[Vodcast] The Current State of Mobile Marketing with Travis Johnson from Airship

We’re back with a bonus episode of Ink Tank where we explore the current state of mobile marketing from Travis Johnson, Product Manager at Airship and Katie White from Movable Ink’s Strategy Team. In this quick episode, Travis and Katie dis...

The State of Mobile for Marketers

With online activity soaring and mobile app usage becoming an integral part of consumers’ lives, leveling up your mobile strategy is no longer a “nice to have”—it’s now front and center on the long list of growing consumer expectations. ...

[On-Demand Webinar] Harnessing the Power of Mobile Personalization for Financial Services

Mobile has been a focus in financial institutions for years, driving organizational structures, creative approaches and countless tech production hours. ...

Winning Mobile Strategies for Retailers in 2020

Mobile is playing an increasingly bigger role in the retail industry and is predicted to account for about half of 2020’s e-commerce sales in the United States and United Kingdom — 45% and 51% respectively. As such, it’s key for retailers t...

Meet our Mobile Partners: Airship

Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks and upgrade their cross-channel experiences. This week, we’re celebrating our mobile launch by featuring our mobil...

[Infographic] Email Attention Spans Are Increasing, Fueled by Mobile

The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite. ...

Holiday Report: 70% Mobile Opens

This week in holiday consumer device preferences … Mobile continues to rule opens: Dec. 7 – Dec. 13 ...

The Mobile Revolution: Email Edition

It’s become so ubiquitous that most of us don’t even think about it anymore. But take a second to look around yourself as you walk down the street or drive down the highway and notice how ...

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