Why Mobile Marketing is Critical to Every Brand's Omni-Channel Success
Mobile marketing is no longer a “nice to have” — it’s an expectation. When used in tandem with a strong marketing strategy, brands can harness mobile communications to accelerate valuable customer experiences.
3 Ways Contextual Personalization Can Enhance Mobile Marketing
While brands are already competing for consumer attention this peak season, mobile expert Shannon Cooks shares how marketers can get savvy and lean on mobile marketing as a differentiator with contextual mobile personalization.
Featured Post
How Personalization Supercharges Mobile Abandoned Cart Campaigns
At some point, everyone needs a little nudge to encourage them to complete an abandoned cart purchase. The shopper was acting with intent, clearly signaling that an item piqued their interest enough to add to their shopping cart...
Featured Post
[Infographic] Email Attention Spans Are Increasing, Fueled by Mobile
The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite.
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Mobile Marketing
Holiday Report: 70% Mobile Opens
This week in holiday consumer device preferences … Mobile continues to rule opens: Dec. 7 – Dec. 13
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The Mobile Revolution: Email Edition
It’s become so ubiquitous that most of us don’t even think about it anymore. But take a second to look around yourself as you walk down the street or drive down the highway and notice how
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It’s a mobile world in email. Don’t forget the preview pane.
How often do you read through your emails the way your readers do? Not often enough is the honest answer from most businesses. Taking that moment or two to experience your own
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What the So-Called “Mobilegeddon” Tells Us About the State of Responsive Design
Last week, Google unrolled a new algorithm designed to deliver mobile users the best possible experience when searching for something on their phones. Naturally, the marketing and design world called this phenomenon “mobilegeddon.” The name...
Mobile Marketing
The Report About Smartphone Use Every Email Marketer Should Read
Responsive design. Responsive emails. Mobile-optimized everything. Usually, when marketers are talking about creating mobile experiences, they’re talking from a design perspective. After all, that’s the most important thing, whether you’re ...
[WEBINAR] The Mobile Takeover: It’s Real. It’s Here. Get Used to It.
Mobile email opens have grown consistently for the 4 quarters that Movable Ink has been releasing the US Consumer Device Preference Report, and it’s a relentless trend that we don’t see abating anytime soon. Our latest study, the US Consume...
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.