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Movable Ink Blog
Mobile Marketing

3 Ways Contextual Personalization Can Enhance Mobile Marketing

While brands are already competing for consumer attention this peak season, mobile expert Shannon Cooks shares how marketers can get savvy and lean on mobile marketing as a differentiator with contextual mobile personalization.

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The Role Mobile Plays in Supporting Email

By Shannon Cook: Director, Go-to-Market Enablement – Mobile Channel In 2020, 60% of smartphone users increased their screen-time during the pandemic, making mobile’s role in marketing strategy critical. While marketers are well aware of the

How Personalization Supercharges Mobile Abandoned Cart Campaigns

At some point, everyone needs a little nudge to encourage them to complete an abandoned cart purchase. The shopper was acting with intent, clearly signaling that an item piqued their interest enough to add to their shopping cart...

How Personalization Supercharges Mobile Abandoned Cart Campaigns

Holiday Report: 70% Mobile Opens

This week in holiday consumer device preferences … Mobile continues to rule opens: Dec. 7 – Dec. 13 ...

The Mobile Revolution: Email Edition

It’s become so ubiquitous that most of us don’t even think about it anymore. But take a second to look around yourself as you walk down the street or drive down the highway and notice how ...

It’s a mobile world in email. Don’t forget the preview pane.

How often do you read through your emails the way your readers do? Not often enough is the honest answer from most businesses. Taking that moment or two to experience your own ...

What the So-Called “Mobilegeddon” Tells Us About the State of Responsive Design

Last week, Google unrolled a new algorithm designed to deliver mobile users the best possible experience when searching for something on their phones. Naturally, the marketing and design world called this phenomenon “mobilegeddon.” The name...

The Report About Smartphone Use Every Email Marketer Should Read

Responsive design. Responsive emails. Mobile-optimized everything. Usually, when marketers are talking about creating mobile experiences, they’re talking from a design perspective. After all, that’s the most important thing, whether you’re ...

[WEBINAR] The Mobile Takeover: It’s Real. It’s Here. Get Used to It.

Mobile email opens have grown consistently for the 4 quarters that Movable Ink has been releasing the US Consumer Device Preference Report, and it’s a relentless trend that we don’t see abating anytime soon. Our latest study, the US Consume...

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