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Mobile Marketing

The Kick-Start Guide to Mobile App Personalization

Mobile is crucial for every brand, but some marketers hesitate before taking the plunge into a new channel. But with the right personalization tools, brands can easily repurpose an existing digital strategy and create a tailored mobile app.

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What is Omni-Channel Marketing?

With more channels than ever, customers crave a consistent brand experience. Enter omni-channel marketing. In this first-class strategy, marketers can create seamless brand interactions that capture customer attention for the long haul.

How Personalized Mobile Marketing Creates Loyalists out of Fast Casual Restaurant Customers

Your fast casual restaurant customers expect convenience. And that convenience stems from personalized messaging on the device they use the most: their phone.

The State of Mobile for Marketers

With online activity soaring and mobile app usage becoming an integral part of consumers’ lives, leveling up your mobile strategy is no longer a “nice to have”—it’s now front and center on the long list of growing consumer expectations. ...

[On-Demand Webinar] Harnessing the Power of Mobile Personalization for Financial Services

Mobile has been a focus in financial institutions for years, driving organizational structures, creative approaches and countless tech production hours. ...

Winning Mobile Strategies for Retailers in 2020

Mobile is playing an increasingly bigger role in the retail industry and is predicted to account for about half of 2020’s e-commerce sales in the United States and United Kingdom — 45% and 51% respectively. As such, it’s key for retailers t...

Meet our Mobile Partners: Airship

Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks and upgrade their cross-channel experiences. This week, we’re celebrating our mobile launch by featuring our mobil...

[Infographic] Email Attention Spans Are Increasing, Fueled by Mobile

The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite. ...

Holiday Report: 70% Mobile Opens

This week in holiday consumer device preferences … Mobile continues to rule opens: Dec. 7 – Dec. 13 ...

The Mobile Revolution: Email Edition

It’s become so ubiquitous that most of us don’t even think about it anymore. But take a second to look around yourself as you walk down the street or drive down the highway and notice how ...

It’s a mobile world in email. Don’t forget the preview pane.

How often do you read through your emails the way your readers do? Not often enough is the honest answer from most businesses. Taking that moment or two to experience your own ...

What the So-Called “Mobilegeddon” Tells Us About the State of Responsive Design

Last week, Google unrolled a new algorithm designed to deliver mobile users the best possible experience when searching for something on their phones. Naturally, the marketing and design world called this phenomenon “mobilegeddon.” The name...

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