Mobile is a permission based channel, allowing marketers to send 1:1 personalized campaigns early in the customer journey. This handbook reveals how marketers can best leverage this fact while optimizing all the other tactics mobile offers.
Elevate your mobile marketing strategy today with this 3-step guide to cross-channel tactics. From personalization to leveraging specific mobile features, this digest of best-practices has got you covered.
Featured Post
Recap: Mobile Personalization Crash Course
The mobile channel is in high demand, and apps are becoming customers’ favorite way to interact with brands. Get the scoop on how you can quickly activate your mobile program to foster lasting loyalty through dynamic hyper-personalization.
Featured Post
[Vodcast] Future-Proofing Your Mobile Strategies for 2021 and Beyond
As we navigate out of 2020 and into 2021, marketers should be intentionally thinking about how to sustain the mobile growth that we’ve seen and spoken about in our previous Ink Tank episode. In this episode, Rachel Cowlishaw from Movable In...
Mobile Marketing
[Vodcast] The Current State of Mobile Marketing with Travis Johnson from Airship
We’re back with a bonus episode of Ink Tank where we explore the current state of mobile marketing from Travis Johnson, Product Manager at Airship and Katie White from Movable Ink’s Strategy Team. In this quick episode, Travis and Katie dis...
Mobile Marketing
The State of Mobile for Marketers
With online activity soaring and mobile app usage becoming an integral part of consumers’ lives, leveling up your mobile strategy is no longer a “nice to have”—it’s now front and center on the long list of growing consumer expectations.
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Mobile Marketing
[On-Demand Webinar] Harnessing the Power of Mobile Personalization for Financial Services
Mobile has been a focus in financial institutions for years, driving organizational structures, creative approaches and countless tech production hours.
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Mobile Marketing
Winning Mobile Strategies for Retailers in 2020
Mobile is playing an increasingly bigger role in the retail industry and is predicted to account for about half of 2020’s e-commerce sales in the United States and United Kingdom — 45% and 51% respectively. As such, it’s key for retailers t...
Mobile Marketing
Meet our Mobile Partners: Airship
Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks and upgrade their cross-channel experiences. This week, we’re celebrating our mobile launch by featuring our mobil...
Mobile Marketing
[Infographic] Email Attention Spans Are Increasing, Fueled by Mobile
The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite.
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Mobile Marketing
Holiday Report: 70% Mobile Opens
This week in holiday consumer device preferences … Mobile continues to rule opens: Dec. 7 – Dec. 13
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The Mobile Revolution: Email Edition
It’s become so ubiquitous that most of us don’t even think about it anymore. But take a second to look around yourself as you walk down the street or drive down the highway and notice how
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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
