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Movable Ink Blog
Mobile Marketing

3 Ways Contextual Personalization Can Enhance Mobile Marketing

While brands are already competing for consumer attention this peak season, mobile expert Shannon Cooks shares how marketers can get savvy and lean on mobile marketing as a differentiator with contextual mobile personalization.

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The Role Mobile Plays in Supporting Email

By Shannon Cook: Director, Go-to-Market Enablement – Mobile Channel In 2020, 60% of smartphone users increased their screen-time during the pandemic, making mobile’s role in marketing strategy critical. While marketers are well aware of the

How Personalization Supercharges Mobile Abandoned Cart Campaigns

At some point, everyone needs a little nudge to encourage them to complete an abandoned cart purchase. The shopper was acting with intent, clearly signaling that an item piqued their interest enough to add to their shopping cart...

How Personalization Supercharges Mobile Abandoned Cart Campaigns

Festive Favourites: Movable Ink’s Holiday Playlist

Whether you’ve had your tree up for two months or two minutes, bought all your gifts in the Black Friday sales, or just woke up this morning wondering how it could possibly be December…we’ve finally reached ‘the most wonderful time of the y...

4 Critical Steps Before You Start Personalizing Your Mobile App

This is a guest blog post from Michael Lavoie, SVP of Customer Success at Airship – a Movable Ink Exchange Partner. Today’s on-the-go consumers demand a personalized experience no matter where they choose to engage—including on your mobile ...

[Vodcast] Future-Proofing Your Mobile Strategies for 2021 and Beyond

As we navigate out of 2020 and into 2021, marketers should be intentionally thinking about how to sustain the mobile growth that we’ve seen and spoken about in our previous Ink Tank episode. In this episode, Rachel Cowlishaw from Movable In...

[Vodcast] The Current State of Mobile Marketing with Travis Johnson from Airship

We’re back with a bonus episode of Ink Tank where we explore the current state of mobile marketing from Travis Johnson, Product Manager at Airship and Katie White from Movable Ink’s Strategy Team. In this quick episode, Travis and Katie dis...

The State of Mobile for Marketers

With online activity soaring and mobile app usage becoming an integral part of consumers’ lives, leveling up your mobile strategy is no longer a “nice to have”—it’s now front and center on the long list of growing consumer expectations. ...

[On-Demand Webinar] Harnessing the Power of Mobile Personalization for Financial Services

Mobile has been a focus in financial institutions for years, driving organizational structures, creative approaches and countless tech production hours. ...

Winning Mobile Strategies for Retailers in 2020

Mobile is playing an increasingly bigger role in the retail industry and is predicted to account for about half of 2020’s e-commerce sales in the United States and United Kingdom — 45% and 51% respectively. As such, it’s key for retailers t...

Meet our Mobile Partners: Airship

Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks and upgrade their cross-channel experiences. This week, we’re celebrating our mobile launch by featuring our mobil...

[Infographic] Email Attention Spans Are Increasing, Fueled by Mobile

The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite. ...

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