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Mobile Marketing

Future-Proofing Your Mobile Strategies for 2021 and Beyond

There are two roads that lead out of the waning days of the pandemic. The trick is that brands must travel down one to even make it to the other. We’re talking short vs. long term here, and when it comes to an organization’s mobile marketin

By Matt Kreisher,Read More

Mobile Behavior’s Impact on Push & In-App Marketing

The strangest year in recent history caused incredible shifts in consumer behavior, most significantly between consumers and their phones. According to eMarketer, US adults added an entire hour to their daily digital time. Projections show

By Mel Laffin,Read More

[Vodcast] Future-Proofing Your Mobile Strategies for 2021 and Beyond

As we navigate out of 2020 and into 2021, marketers should be intentionally thinking about how to sustain the mobile growth that we’ve seen and spoken about in our previous Ink Tank episode. In this episode, Rachel Cowlishaw from Movable In...
By Laura Padilla,

[Vodcast] The Current State of Mobile Marketing with Travis Johnson from Airship

We’re back with a bonus episode of Ink Tank where we explore the current state of mobile marketing from Travis Johnson, Product Manager at Airship and Katie White from Movable Ink’s Strategy Team. In this quick episode, Travis and Katie dis...
By Laura Padilla,

The State of Mobile for Marketers

With online activity soaring and mobile app usage becoming an integral part of consumers’ lives, leveling up your mobile strategy is no longer a “nice to have”—it’s now front and center on the long list of growing consumer expectations. ...
By Philippa,

[On-Demand Webinar] Harnessing the Power of Mobile Personalization for Financial Services

Mobile has been a focus in financial institutions for years, driving organizational structures, creative approaches and countless tech production hours. ...
By Kristen Dunleavy,

Winning Mobile Strategies for Retailers in 2020

Mobile is playing an increasingly bigger role in the retail industry and is predicted to account for about half of 2020’s e-commerce sales in the United States and United Kingdom — 45% and 51% respectively. As such, it’s key for retailers t...
By Kristen Dunleavy,

Meet our Mobile Partners: Airship

Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks and upgrade their cross-channel experiences. This week, we’re celebrating our mobile launch by featuring our mobil...
By Carine Alexis,

[Infographic] Email Attention Spans Are Increasing, Fueled by Mobile

The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite. ...
By Kristen Dunleavy,

Holiday Report: 70% Mobile Opens

This week in holiday consumer device preferences … Mobile continues to rule opens: Dec. 7 – Dec. 13 ...
By Amy Mullen,

The Mobile Revolution: Email Edition

It’s become so ubiquitous that most of us don’t even think about it anymore. But take a second to look around yourself as you walk down the street or drive down the highway and notice how ...
By Amy Mullen,

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