Mobile is a permission based channel, allowing marketers to send 1:1 personalized campaigns early in the customer journey. This handbook reveals how marketers can best leverage this fact while optimizing all the other tactics mobile offers.
Elevate your mobile marketing strategy today with this 3-step guide to cross-channel tactics. From personalization to leveraging specific mobile features, this digest of best-practices has got you covered.
Recap: Mobile Personalization Crash Course
The mobile channel is in high demand, and apps are becoming customers’ favorite way to interact with brands. Get the scoop on how you can quickly activate your mobile program to foster lasting loyalty through dynamic hyper-personalization.
Mobile Marketing in the Era of Privacy: 3 Ways iOS 15 Will Affect Push and In-app Messaging
On the blog, Shannon Cook shares how iOS 15 can help elevate your mobile communications, and ways brands can get ahead of the curve before Apple’s update is released...
Three Mobile Campaigns that Quickly Grab Consumer Attention
Need to start making an impact with your push & in-app mobile campaigns? It can be a challenge when consumers receive more notifications than ever. On the blog, Shannon Cook offers up three attention-grabbing campaigns you can steal.
Personalizing Mobile Messages is the Key to Effective Customer Engagement
Takeaways from Braze’s 2021 Global Customer Engagement Review Customer engagement is on the minds of most marketers this year. After a year of upheaval, digital innovation, and necessary shopping adaptation by cooped up people around the wo...
How Financial Services can Increase Mobile Personalization in 2021
By Jackie Mattia: Director of Strategy, Movable Ink Financial services and banks have a lot at stake in enhancing mobile and app experiences in 2021. When organizations temporarily closed or limited in-person banking due to pandemic restric...
The Role Mobile Plays in Supporting Email
By Shannon Cook: Director, Go-to-Market Enablement – Mobile Channel In 2020, 60% of smartphone users increased their screen-time during the pandemic, making mobile’s role in marketing strategy critical. While marketers are well aware of the...
Future-Proofing Your Mobile Strategies for 2021 and Beyond
There are two roads that lead out of the waning days of the pandemic. The trick is that brands must travel down one to even make it to the other. We’re talking short vs. long term here, and when it comes to an organization’s mobile marketin...
Mobile Behavior’s Impact on Push & In-App Marketing
The strangest year in recent history caused incredible shifts in consumer behavior, most significantly between consumers and their phones. According to eMarketer, US adults added an entire hour to their daily digital time. Projections show ...
Whether you’ve had your tree up for two months or two minutes, bought all your gifts in the Black Friday sales, or just woke up this morning wondering how it could possibly be December…we’ve finally reached ‘the most wonderful time of the y...
4 Critical Steps Before You Start Personalizing Your Mobile App
This is a guest blog post from Michael Lavoie, SVP of Customer Success at Airship – a Movable Ink Exchange Partner. Today’s on-the-go consumers demand a personalized experience no matter where they choose to engage—including on your mobile ...
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.