Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries took to the (virtual) stage with sessions you don't want to miss.
Boost Mobile Sales: 3 Expert Tactics for Converting Browsers into Buyers
Retailers see an annual loss of $260 billion due to nearly 70% of customers abandoning their purchases on mobile. Learn how to reverse this costly trend with three key mobile personalization tactics that boost your business's bottom line.
SMS offers marketers direct, personal access to their customers, making it a powerful channel to leverage. In this blog, discover key best practices to help you make the most of SMS and smartly use established channels to support it.
Featured Post
The Cross-Channel Marketing Starter Kit
For successful cross-channel marketing, you need to be data-driven. Discover the tools, tips, and techniques you need to power an engaging and seamless cross-channel strategy that will drive your customers to keep coming back for more.
Featured Post
How Personalized Mobile Marketing Creates Loyalists out of Fast Casual Restaurant Customers
Your fast casual restaurant customers expect convenience. And that convenience stems from personalized messaging on the device they use the most: their phone.
Mobile Marketing
Think Summit 2022: Customer-Centric Strategies for a Mobile World
Mobile is the critical connector between brands and their ever-evolving customers. Hear the compelling strategies from this year’s Think Summit that transform brand communications into best-in-class mobile experiences with ease.
Mobile Marketing
Why Mobile Marketing is Critical to Every Brand's Omni-Channel Success
Mobile marketing is no longer a “nice to have” — it’s an expectation. When used in tandem with a strong marketing strategy, brands can harness mobile communications to accelerate valuable customer experiences. ...
Mobile Marketing
Dispelling Common Mobile Marketing Myths
As brands explore new channel options and inventive ways to build customer relationships, mobile marketing stands out as a prime opportunity in 2022. ...
Mobile Marketing
3 Ways Contextual Personalization Can Enhance Mobile Marketing
While brands are already competing for consumer attention this peak season, mobile expert Shannon Cooks shares how marketers can get savvy and lean on mobile marketing as a differentiator with contextual mobile personalization. ...
Mobile Marketing
How Personalization Supercharges Mobile Abandoned Cart Campaigns
At some point, everyone needs a little nudge to encourage them to complete an abandoned cart purchase. The shopper was acting with intent, clearly signaling that an item piqued their interest enough to add to their shopping cart...
Mobile Marketing
Top Takeaways From Movable Ink and Iterable's Leveling up Mobile Marketing Personalization With Zero and First-Party Data Webinar
In Movable Ink and Iterable's webinar discover the latest mobile trends, campaigns, and secrets for creating a strong channel foundation.
Mobile Marketing
5 Ways to Win This Holiday Season with Mobile App Marketing
The holidays are rapidly approaching, and incorporating mobile personalization that meets customers meaningfully on mobile will be crucial. Here are five quick ways to effectively reach customers on their phones this peak season.
...
Mobile Marketing
Mobile Marketing in the Era of Privacy: 3 Ways iOS 15 Will Affect Push and In-app Messaging
On the blog, Shannon Cook shares how iOS 15 can help elevate your mobile communications, and ways brands can get ahead of the curve before Apple’s update is released...
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.