Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries took to the (virtual) stage with sessions you don't want to miss.
Boost Mobile Sales: 3 Expert Tactics for Converting Browsers into Buyers
Retailers see an annual loss of $260 billion due to nearly 70% of customers abandoning their purchases on mobile. Learn how to reverse this costly trend with three key mobile personalization tactics that boost your business's bottom line.
SMS offers marketers direct, personal access to their customers, making it a powerful channel to leverage. In this blog, discover key best practices to help you make the most of SMS and smartly use established channels to support it.
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The Cross-Channel Marketing Starter Kit
For successful cross-channel marketing, you need to be data-driven. Discover the tools, tips, and techniques you need to power an engaging and seamless cross-channel strategy that will drive your customers to keep coming back for more.
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[Vodcast] The Current State of Mobile Marketing with Travis Johnson from Airship
We’re back with a bonus episode of Ink Tank where we explore the current state of mobile marketing from Travis Johnson, Product Manager at Airship and Katie White from Movable Ink’s Strategy Team. In this quick episode, Travis and Katie dis...
Mobile Marketing
The State of Mobile for Marketers
With online activity soaring and mobile app usage becoming an integral part of consumers’ lives, leveling up your mobile strategy is no longer a “nice to have”—it’s now front and center on the long list of growing consumer expectations.
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Mobile Marketing
[On-Demand Webinar] Harnessing the Power of Mobile Personalization for Financial Services
Mobile has been a focus in financial institutions for years, driving organizational structures, creative approaches and countless tech production hours.
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Mobile Marketing
Winning Mobile Strategies for Retailers in 2020
Mobile is playing an increasingly bigger role in the retail industry and is predicted to account for about half of 2020’s e-commerce sales in the United States and United Kingdom — 45% and 51% respectively. As such, it’s key for retailers t...
Mobile Marketing
Meet our Mobile Partners: Airship
Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks and upgrade their cross-channel experiences. This week, we’re celebrating our mobile launch by featuring our mobil...
Mobile Marketing
[Infographic] Email Attention Spans Are Increasing, Fueled by Mobile
The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite.
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Mobile Marketing
Holiday Report: 70% Mobile Opens
This week in holiday consumer device preferences … Mobile continues to rule opens: Dec. 7 – Dec. 13
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The Mobile Revolution: Email Edition
It’s become so ubiquitous that most of us don’t even think about it anymore. But take a second to look around yourself as you walk down the street or drive down the highway and notice how
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It’s a mobile world in email. Don’t forget the preview pane.
How often do you read through your emails the way your readers do? Not often enough is the honest answer from most businesses. Taking that moment or two to experience your own
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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.