Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries took to the (virtual) stage with sessions you don't want to miss.
Reduce, Reuse, Recycle: How Marketers Can Prepare for the Unknown
With changing customers preferences and shifting global circumstances, marketers always need to act fast. With a reduce, reuse, recycle approach, marketers can both boost efficiency and be prepared to react quickly to new business demands.
Every marketer wants to enhance the customer experience, but how can they create one that’s so strong that customers are willing to give them a second chance when they inevitably make a mistake? The key is to be quick, clear, and kind.
Featured Post
Email Newsletter Essentials: 5 Tips to Captivate Customers
Newsletters are an effective way for brands to build thriving relationships with their customers. With these 5 strategies, enhance your newsletters with automation and personalization to make the most of every deployment.
Featured Post
The Retail Report: A Full Breakdown of 2023's Black Friday and Cyber Monday Results
Results from retail's biggest weekend are in! Explore this year's Black Friday and Cyber Monday trends, standout performances, and easy-to-implement strategies to keep sales climbing into the new year.
Digital Marketing
The 2024 Marketing Predictions Guide
New year, new forecasts! This guide covers trends from every industry - martech, retail, media and technology, financial services, and travel - so that every marketer can hit the ground running in 2024.
Digital Marketing
BIG Takeaways from the Braze Inspiration Guide
The latest guide from Braze is a BIG opportunity for marketers to up their game! With dozens of in-market examples and easy to implement tactics, marketers will be able to drive customer engagement in every step of their journey.
Digital Marketing
How Oracle Red Bull Racing Speeds Up Optimization
Oracle Red Bull Racing optimized their messaging in a matter of months using a data-driven approach. Discover how they raced to the top of their marketing game by transforming their campaigns with automated personalization.
Digital Marketing
Optimize Your Marketing Performance With Efficient Email Creation
Want to unleash your efficiency and creativity in the email production process? By using smart tools and integrations, such as Movable Ink and Stensul, marketers can embrace both to generate their best campaigns yet.
Digital Marketing
How Tide Powers Their Member Personalization Journey
Tide supports their members from beginning to end using automated personalization. Discover how they scaled up their efficiency and content with the power of Movable Ink, and where they’re headed to next.
Digital Marketing
No More Ghosting: Spells to Boost Engagement and Production Time
This Halloween, marketing magic is in the air! That’s why we’re sharing the top spellbinding Halloween campaigns that have caught our eye this season with brands such as Dominos, Yankee Candle, Wondery, Superdrug and more!...
Digital Marketing
The Retail Loyalty Playbook
When customer acquisition has high risk and high cost, driving retention and engagement is a critical component of a marketing strategy. Discover how to foster brand advocacy using personalized loyalty tactics.
Digital Marketing
The Original Year-in-Review: How Spotify Drives Massive Annual Success
Spotify Wrapped is the most anticipated year-in-review campaign out there. Discover how to apply its three most winning tactics to your own campaign to end off your marketing year with a bang.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.