Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel
Customers have the travel itch, but slow-going logistics can stand in the way of booking that dream vacation. To remedy that obstacle, travel marketers need to use an inverted funnel approach to ignite inspiration and action.
AI is often relegated to minor content below the fold. Why? Because the AIs brands have used generate repetitive content. To trust an AI to do the heavy lifting, brands need one that keeps content fresh and caters to customers long-term.
Featured Post
Creating Data-Driven Marketing in a Privacy-First World
It’s a privacy-first world and customers keep their data close, but the age of personalization is far from over. In this guide, learn not only how to navigate tighter data policies, but how to leverage them for truly data-driven marketing.
Featured Post
What is Dynamic Marketing?
Dynamic marketing is a necessity when serving ever-changing customers. In this definitive guide, get the tools and methods you need to capitalize on your existing data and create content that evolves as quickly as your customers.
Digital Marketing
How Grocery Store Marketers Can Meet Today’s Cost-Conscious Consumer
In times of economic hardship, spending on essential goods tends to become a larger piece of the household budget. When it comes to food, cost-conscious consumers forego luxuries such as dining out to instead cook more meals at home. ...
Digital Marketing
What is First Party Data?
First-class marketing plans need first-party data. Unlike any other data, it empowers marketers to know what consumers want the moment they see it. Discover how to harness data with unparalleled accuracy and power unforgettable campaigns.
Digital Marketing
Combating Churn: The Truth Behind Consumer Drop-Off and How to Tackle It
Consumers will put time and money into streaming services that provide value and entertainment. But with subscription cancellations reaching a record-high, how can marketers craft a marketing strategy that minimizes churn risk? ...
Digital Marketing
What Is One to One Marketing and Why Do Your Customers Crave It?
Discover the power of one-to-one marketing and how brands of every size and industry can put it into practice. Get practical tips on what the strategy is, how it works, and how to maximize it for lifetime value.
Digital Marketing
Revolutionize the Online Banking Experience with 1:1 Personalization
Staying proactive throughout your customers' financial journey is important. Movable Ink helps make it simple. Discover how personalization truly ignites the online banking space.
Digital Marketing
Think Summit 2022: How Braze Makes Memorable Customer Experiences
Memorable marketing experiences need a human connection. In this Think Summit recap, discover how to build authentic customer-brand relationships. With content that’s tailor-made for them, your consumers will always feel seen and heard.
Digital Marketing
What is Zero Party Data?
Zero-party data: martech’s latest buzzword, or groundbreaking data shift? Discover what zero-party really is and how it’s different from other forms of data, how to collect and activate it, and where it’s leading the future of marketing. ...
Digital Marketing
Think Summit 2022: How Synchrony Enhances Their Customer Journey Through Personalization
At Think Summit 2022, Synchrony’s VP of Channel Innovation and Optimization, Kelly Haggard, spoke about the effects of creating a personalized customer journey from the initial touchpoint and how Movable Ink helped make it possible.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
