Why Are My Click-Through-Rates So Low? | 4 Ways to Increase CTR
Many brands are seeing their CTRs decrease, making it critical for marketers to act fast and boost their messaging prowess. Here are five clear-cut ways you can enhance your content to increase CTRs and engage your customers long-term.
How to Master Recession-Proof Strategies with Twilio Segment
Doing more with less is the name of the game for a recession-proof strategy. But how do marketers actually achieve that? By leaning on automated, data-driven methods: namely, the dynamic duo of Twilio Segment and Movable Ink.
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How To Sleigh Your Peak Season Marketing
Peak season is already around the corner, and the stakes are high to drive engagement and revenue from customers this season. Learn the key strategies you need to use dynamic templates and automation to maximize this season’s performance.
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Fostering Trust: How Financial Services Marketers can Continue Driving Revenue while Guiding Customers through Economic Uncertainty
In the face of economic uncertainty, it's finserv marketers' job to use their messaging as a trusted guide for their customers. Discover how your brand can act as a key support by offering daily doses of financial wellness.
Digital Marketing
Show, Don’t Tell: How to Create Stories Through Customer Data
Customers love good stories, whether it’s in their favorite show or their marketing communications. Get the formula for writing an unforgettable marketing story using powerful visuals that bring customer data to life.
Digital Marketing
Buy Now, Pay Later: The Importance of Evolving Communications in Any Economy
If you’ve missed the boom in BNPL, where have you been? Over the past few years, Buy Now, Pay Later has become one of finances most popular trends. We'll share how financial services marketers can keep up with changing spending behaviors.
Digital Marketing
What is Omni-Channel Marketing?
With more channels than ever, customers crave a consistent brand experience. Enter omni-channel marketing. In this first-class strategy, marketers can create seamless brand interactions that capture customer attention for the long haul.
Digital Marketing
Three Ways Retailers Can Highlight Buy Now, Pay Later Options in Holiday Campaigns
Peak season may look slightly less merry for retailers this year. With rising inflation rates and economic uncertainty causing consumers to cut back on spending, 51% of shoppers are planning to purchase fewer holiday gifts this year. ...
Digital Marketing
What is Dynamic Marketing?
Dynamic marketing is a necessity when serving ever-changing customers. In this definitive guide, get the tools and methods you need to capitalize on your existing data and create content that evolves as quickly as your customers.
Digital Marketing
How Grocery Store Marketers Can Meet Today’s Cost-Conscious Consumer
In times of economic hardship, spending on essential goods tends to become a larger piece of the household budget. When it comes to food, cost-conscious consumers forego luxuries such as dining out to instead cook more meals at home. ...
Digital Marketing
What is First Party Data?
First-class marketing plans need first-party data. Unlike any other data, it empowers marketers to know what consumers want the moment they see it. Discover how to harness data with unparalleled accuracy and power unforgettable campaigns.
Digital Marketing
Combating Churn: The Truth Behind Consumer Drop-Off and How to Tackle It
Consumers will put time and money into streaming services that provide value and entertainment. But with subscription cancellations reaching a record-high, how can marketers craft a marketing strategy that minimizes churn risk? ...
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
