Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel
Customers have the travel itch, but slow-going logistics can stand in the way of booking that dream vacation. To remedy that obstacle, travel marketers need to use an inverted funnel approach to ignite inspiration and action.
AI is often relegated to minor content below the fold. Why? Because the AIs brands have used generate repetitive content. To trust an AI to do the heavy lifting, brands need one that keeps content fresh and caters to customers long-term.
Featured Post
Creating Data-Driven Marketing in a Privacy-First World
It’s a privacy-first world and customers keep their data close, but the age of personalization is far from over. In this guide, learn not only how to navigate tighter data policies, but how to leverage them for truly data-driven marketing.
Featured Post
Consumer Marketing in Uncertain Times: How CMOs can Rise to the Occasion
In economic uncertainty, the next move isn’t to cut costs—it’s to put the customer first. Discover how you can nurture every single customer using personalized marketing efforts and stay ahead of the curve.
Digital Marketing
Personalisation Isn’t a Buzzword, It’s a Necessity
Is personalisation just a marketing buzzword, or is it a linchpin strategy? When activated correctly, personalisation has the power to be pivotal in your marketing master plan. Discover how to use personalisation to its fullest potential.
Digital Marketing
Automation Rolls the DICE in Your Favor: Scale Personalization Across Channels and Content
Customers want personalization, but scaling across channels and content can prove challenging for marketers. The way to swing the odds in your favor lies in the right organizational tool, the DICE framework, and automation.
Digital Marketing
Building Customer Relationships: Your Ultimate Guide to Personalized Email Marketing
Email is still the most effective form of customer marketing. Yet, many brands aren’t using data to personalize their campaigns. Build a customer-centric approach to email marketing and maximize your program’s ROI through personalization.
Digital Marketing
Fostering Trust: How Financial Services Marketers can Continue Driving Revenue while Guiding Customers through Economic Uncertainty
In the face of economic uncertainty, it's finserv marketers' job to use their messaging as a trusted guide for their customers. Discover how your brand can act as a key support by offering daily doses of financial wellness.
Digital Marketing
Show, Don’t Tell: How to Create Stories Through Customer Data
Customers love good stories, whether it’s in their favorite show or their marketing communications. Get the formula for writing an unforgettable marketing story using powerful visuals that bring customer data to life.
Digital Marketing
Buy Now, Pay Later: The Importance of Evolving Communications in Any Economy
If you’ve missed the boom in BNPL, where have you been? Over the past few years, Buy Now, Pay Later has become one of finances most popular trends. We'll share how financial services marketers can keep up with changing spending behaviors.
Digital Marketing
What is Omni-Channel Marketing?
With more channels than ever, customers crave a consistent brand experience. Enter omni-channel marketing. In this first-class strategy, marketers can create seamless brand interactions that capture customer attention for the long haul.
Digital Marketing
Three Ways Retailers Can Highlight Buy Now, Pay Later Options in Holiday Campaigns
Peak season may look slightly less merry for retailers this year. With rising inflation rates and economic uncertainty causing consumers to cut back on spending, 51% of shoppers are planning to purchase fewer holiday gifts this year. ...
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
