Why Are My Click-Through-Rates So Low? | 4 Ways to Increase CTR
Many brands are seeing their CTRs decrease, making it critical for marketers to act fast and boost their messaging prowess. Here are five clear-cut ways you can enhance your content to increase CTRs and engage your customers long-term.
How to Master Recession-Proof Strategies with Twilio Segment
Doing more with less is the name of the game for a recession-proof strategy. But how do marketers actually achieve that? By leaning on automated, data-driven methods: namely, the dynamic duo of Twilio Segment and Movable Ink.
Featured Post
How To Sleigh Your Peak Season Marketing
Peak season is already around the corner, and the stakes are high to drive engagement and revenue from customers this season. Learn the key strategies you need to use dynamic templates and automation to maximize this season’s performance.
Featured Post
Recession-Proof Marketing: Fuel Retention with Omni-Channel Personalization
When the economy is uncertain, customer retention is top-of-mind for marketers. Now is the time to recession-proof your marketing by enhancing the customer experience using automated omni-channel personalization.
Digital Marketing
Avoiding the Race to the Bottom: How to Optimize the Marketing Experience and Break the Cycle of Discount-Based Strategies
It’s tempting to look to discount-based strategies for quick wins, but marketers know this can lead customers to only look for the lowest price. Instead, discover how you can optimize the marketing experience and foster true brand loyalty.
Digital Marketing
The 2023 Marketing Predictions Guide
From emerging technology to fiercer competition, the marketing landscape is always evolving. Get a head start on the year with 2023 predictions from Movable Ink’s Strategy Team, covering global trends and industry-specific insights.
Digital Marketing
Maximize Revenge Travel: How Marketers Can Foster Trust Through Sustainability
Revenge travel means customers are making up for lost time. But priorities have shifted, with customers focusing on traveling sustainably. Discover how personalized messaging optimizes the travel surge and can inspire conscientious choices.
Digital Marketing
How Personalization Transforms Holiday Customers Into Lifetime Clients
During peak season, discounts roll in and new customers quickly follow. With the right strategy, the holidays can lead to more than today’s wins. Discover how to make the most of the season and turn first purchases into lasting loyalty. ...
Digital Marketing
Consumer Marketing in Uncertain Times: How CMOs can Rise to the Occasion
In economic uncertainty, the next move isn’t to cut costs—it’s to put the customer first. Discover how you can nurture every single customer using personalized marketing efforts and stay ahead of the curve.
Digital Marketing
Personalisation Isn’t a Buzzword, It’s a Necessity
Is personalisation just a marketing buzzword, or is it a linchpin strategy? When activated correctly, personalisation has the power to be pivotal in your marketing master plan. Discover how to use personalisation to its fullest potential.
Digital Marketing
Automation Rolls the DICE in Your Favor: Scale Personalization Across Channels and Content
Customers want personalization, but scaling across channels and content can prove challenging for marketers. The way to swing the odds in your favor lies in the right organizational tool, the DICE framework, and automation.
Digital Marketing
Building Customer Relationships: Your Ultimate Guide to Personalized Email Marketing
Email is still the most effective form of customer marketing. Yet, many brands aren’t using data to personalize their campaigns. Build a customer-centric approach to email marketing and maximize your program’s ROI through personalization.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
