Skip navigation

Movable Ink Blog
Digital Marketing

Why Are My Click-Through-Rates So Low? | 4 Ways to Increase CTR

Many brands are seeing their CTRs decrease, making it critical for marketers to act fast and boost their messaging prowess. Here are five clear-cut ways you can enhance your content to increase CTRs and engage your customers long-term.

Read More
Blog title design reading, Why are My Click-Through-Rates So Low? 4 Ways to Increase CTR

How to Master Recession-Proof Strategies with Twilio Segment

Doing more with less is the name of the game for a recession-proof strategy. But how do marketers actually achieve that? By leaning on automated, data-driven methods: namely, the dynamic duo of Twilio Segment and Movable Ink.

Blog title reading: How to Master Recession-Proof Strategies with Twilio Segment

How To Sleigh Your Peak Season Marketing

Peak season is already around the corner, and the stakes are high to drive engagement and revenue from customers this season. Learn the key strategies you need to use dynamic templates and automation to maximize this season’s performance.

Blog title reading, How to Sleigh Your Peak Season Marketing

Recession-Proof Marketing: Fuel Retention with Omni-Channel Personalization

When the economy is uncertain, customer retention is top-of-mind for marketers. Now is the time to recession-proof your marketing by enhancing the customer experience using automated omni-channel personalization.
Blog title design reading: Recession-Proof Marketing: Fuel Retention with Omni-Channel Personalization

Avoiding the Race to the Bottom: How to Optimize the Marketing Experience and Break the Cycle of Discount-Based Strategies

It’s tempting to look to discount-based strategies for quick wins, but marketers know this can lead customers to only look for the lowest price. Instead, discover how you can optimize the marketing experience and foster true brand loyalty.
Blog title design reading: Avoiding the Race to the Bottom How to Optimize the Marketing Experience and Break the Cycle of Discount-Based Strategies

The 2023 Marketing Predictions Guide

From emerging technology to fiercer competition, the marketing landscape is always evolving. Get a head start on the year with 2023 predictions from Movable Ink’s Strategy Team, covering global trends and industry-specific insights.
Blog title design reading: The 2023 Marketing Predictions Guide

Maximize Revenge Travel: How Marketers Can Foster Trust Through Sustainability

Revenge travel means customers are making up for lost time. But priorities have shifted, with customers focusing on traveling sustainably. Discover how personalized messaging optimizes the travel surge and can inspire conscientious choices.
Blog title design reading "Maximize Revenge Travel: How Marketers Can Foster Trust Through Sustainability"

How Personalization Transforms Holiday Customers Into Lifetime Clients

During peak season, discounts roll in and new customers quickly follow. With the right strategy, the holidays can lead to more than today’s wins. Discover how to make the most of the season and turn first purchases into lasting loyalty. ...
Blog title design reading: How Personalization Transforms Holiday Customers Into Lifetime Clients

Consumer Marketing in Uncertain Times: How CMOs can Rise to the Occasion

In economic uncertainty, the next move isn’t to cut costs—it’s to put the customer first. Discover how you can nurture every single customer using personalized marketing efforts and stay ahead of the curve.

Personalisation Isn’t a Buzzword, It’s a Necessity

Is personalisation just a marketing buzzword, or is it a linchpin strategy? When activated correctly, personalisation has the power to be pivotal in your marketing master plan. Discover how to use personalisation to its fullest potential.

Automation Rolls the DICE in Your Favor: Scale Personalization Across Channels and Content

Customers want personalization, but scaling across channels and content can prove challenging for marketers. The way to swing the odds in your favor lies in the right organizational tool, the DICE framework, and automation.

Building Customer Relationships: Your Ultimate Guide to Personalized Email Marketing

Email is still the most effective form of customer marketing. Yet, many brands aren’t using data to personalize their campaigns. Build a customer-centric approach to email marketing and maximize your program’s ROI through personalization.

Press

See what the press is saying about Movable Ink.

Learn More

Resource Center

View our latest insights and inspiration to bring your 1:1 personalization strategies to life.

Learn More

Get a Demo

Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.

Get a Demo