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Data & Technology

How Email Automation and Personalization Help Marketers Perfect Their Campaigns

Customers want personalization, but scaling 1:1 messaging can prove to be a challenge for brands. Automation is the key to unlocking sustainable, effective personalization. With this dynamic duo, tailored messaging is a snap.

Building Customer Relationships: Your Ultimate Guide to Personalized Email Marketing

Email is still the most effective form of customer marketing. Yet, many brands aren’t using data to personalize their campaigns. Build a customer-centric approach to email marketing and maximize your program’s ROI through personalization.

What is Dynamic Marketing?

Dynamic marketing is a necessity when serving ever-changing customers. In this definitive guide, get the tools and methods you need to capitalize on your existing data and create content that evolves as quickly as your customers.

How AI is Shaping Creative: An ETT London Recap

The following blog post was written by the Persado team. ...

Why Every Marketer Should Embrace Reporting

The following blog post was written by Andrea Short, Senior Strategist at BrightWave. ...

CCPA: Everything You Need to Know About California’s New Privacy Law

Just when you settled into a post-GDPR routine, there’s a new consumer privacy law that should be on your radar. CCPA, which stands for the California Consumer Privacy Act, goes into effect on January 1, 2020, and will have massive implicat...

[Webinar] How to Upgrade Your Emails with UGC

Email is one of the most influential marketing tools you have at your disposal right now, and we’re teaming up with our friends over at Curalate to show you how to take your engagement to the next level. Our secret weapon? User-generated co...

A Sneak Peek of Verizon at Think Summit

Our team sat down with Michael Habib, Digital Channel Manager at Verizon, to learn his best marketing tips and talk to #emailgeeks across the Twitterverse. It turns out our followers had a lot of great advice to share, and we even got a pre...

[Video] Your Go-To Guide for Using Data in Real-Time Email Content

We have a marketing problem on our hands. The days of one-size-fits-all messages are long gone, but what if I told you most brands are using segments that are far too broad? There’s no reason why we should be marketing to a 32-year-old luxu...

5 Reasons Why You Should Register for Salesforce Connections

Movable Ink is a proud sponsor of Salesforce Connections 2018! Join us in Chicago on June 12-14 for the marketing, commerce, and service event of the year. Register by April 11 for the lowest conference price. ...

PI Predictions: Machine Learning to Play Vital Role in Email Marketing

The following article was written by Mark Jones and was originally posted on You can view the original post here. ...

3 Unique Ways to Personalize Your Creative with Data

Personalized content—everyone is doing it: 74% of marketers say that personalized content increases engagement and can generate up to six times the revenue per email. ...


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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.

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