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Movable Ink Blog
Data & Technology

Zero- And First-Party Data: The Key to Accurate Customer Targeting

The use of zero- and first-party data is essential to creating a successful brand-customer relationship. Wondering how to activate this data? In this blog, discover effective ways to implement them into your next campaigns.

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How API Integrations Benefit Omni-Channel Personalization

With the help of APIs, brands can deliver a consistent omni-channel experience to customers with ease. From the inbox to mobile messaging, APIs bring personalized, visualized storytelling to the forefront of a successful marketing strategy.

Designing Email and Mobile Personalization with ESPN and Movable Ink

At Movable Ink’s 2021 (Re)Think conference, two ESPN marketers spoke with Movable Ink Senior Client Experience Manager Andrew Brawley about the design process along with the daily minutia and challenges that can often pop up.

Designing Email and Mobile Personalization with ESPN and Movable Ink

[Report] How Marketers are Capitalizing on GDPR Compliance to Drive Customer Loyalty

A little over a year ago marketers across the globe were scrambling (or dragging their feet) to make sure their companies were GDPR compliant. But despite the fearmongering, GDPR wasn’t all doom and gloom. ...

Upgrade Your Campaigns with Seamless Augmented Reality

Marketers, now you can easily integrate data-activated augmented reality experiences into your campaigns. With our visual experience platform, you can create AR experiences with drag and drop simplicity. You read that correctly: No coding i...

Better Ad Standards Benefit Advertisers and Consumers Alike

If you’ve been interrupted by fewer intrusive ads during your web browsing over the last 12 months or so, you probably have the Coalition for Better Ads to thank for improving your desktop and mobile-browsing experiences. ...

The Creative Dilemma: It’s Not All About Data

Advances in big data and AI have marketers closer than ever to achieving a true 360-degree view of their customers. But is that really the ultimate end game? ...

Consent and Data Collection Under GDPR

The following blog post was written by Matthew Vernhout, Director of Privacy & Industry Relations at 250ok. ...

How AI is Shaping Creative: An ETT London Recap

The following blog post was written by the Persado team. ...

Why Every Marketer Should Embrace Reporting

The following blog post was written by Andrea Short, Senior Strategist at BrightWave. ...

CCPA: Everything You Need to Know About California’s New Privacy Law

Just when you settled into a post-GDPR routine, there’s a new consumer privacy law that should be on your radar. CCPA, which stands for the California Consumer Privacy Act, goes into effect on January 1, 2020, and will have massive implicat...

[Webinar] How to Upgrade Your Emails with UGC

Email is one of the most influential marketing tools you have at your disposal right now, and we’re teaming up with our friends over at Curalate to show you how to take your engagement to the next level. Our secret weapon? User-generated co...

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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.

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