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Movable Ink Blog
Data & Technology

What is Data Driven Marketing?

Data-driven marketing is backed up by the numbers, and the time is now for marketers to implement it. Discover how your brand can optimize customer data to its fullest potential to generate the campaigns that engage your customers.

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What is Zero Party Data?

Zero-party data: martech’s latest buzzword, or groundbreaking data shift? Discover what zero-party really is and how it’s different from other forms of data, how to collect and activate it, and where it’s leading the future of marketing.

What is First Party Data?

First-class marketing plans need first-party data. Unlike any other data, it empowers marketers to know what consumers want the moment they see it. Discover how to harness data with unparalleled accuracy and power unforgettable campaigns.

Inkredible Integrations: Customer Data Platforms

At Movable Ink, we’re dedicated to helping marketers create the kind of scalable, highly-personalized campaigns that engage customers and ultimately drive results. We know how important it is to drive efficiency, save time, and make the mos...

[On Demand Webinar] How to Unlock Your Data to Power Real-Time Experiences at Scale

Today’s consumers have exceedingly high expectations when it comes to personalized brand experiences. But campaigns can only be as relevant as the data that marketers can access. With data sources that are often siloed or inaccessible, mark...

Code Review Matters: Best Practices From Engineers

Software Engineer Kate Ruggeri spoke with Built In NYC about how our team manages code reviews, including best practices, how we foster a positive code review culture, and what our team does when differences arise. ...
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Ask an Inker: UX Trends to Look Out for in 2020

At Movable Ink, we pride ourselves on helping our clients create world-class marketing experiences for their customers. So, we spoke with Product Manager Amber Britton and Product Designer Loriah Pope to hear their user experience predictio...

[Report] How Marketers are Capitalizing on GDPR Compliance to Drive Customer Loyalty

A little over a year ago marketers across the globe were scrambling (or dragging their feet) to make sure their companies were GDPR compliant. But despite the fearmongering, GDPR wasn’t all doom and gloom. ...

Upgrade Your Campaigns with Seamless Augmented Reality

Marketers, now you can easily integrate data-activated augmented reality experiences into your campaigns. With our visual experience platform, you can create AR experiences with drag and drop simplicity. You read that correctly: No coding i...

Better Ad Standards Benefit Advertisers and Consumers Alike

If you’ve been interrupted by fewer intrusive ads during your web browsing over the last 12 months or so, you probably have the Coalition for Better Ads to thank for improving your desktop and mobile-browsing experiences. ...

The Creative Dilemma: It’s Not All About Data

Advances in big data and AI have marketers closer than ever to achieving a true 360-degree view of their customers. But is that really the ultimate end game? ...

Consent and Data Collection Under GDPR

The following blog post was written by Matthew Vernhout, Director of Privacy & Industry Relations at 250ok. ...

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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.

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