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Data & Technology

Key Takeaways from an Analysis of Content Caching in the Newly Released iOS 15

CEO of Movable Ink, Vivek Sharma, shares key takeaways from Movable Ink’s latest data analysis of the current impact of Apple’s iOS 15 and Mail Privacy Protection.

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Designing Email and Mobile Personalization with ESPN and Movable Ink

At Movable Ink’s 2021 (Re)Think conference, two ESPN marketers spoke with Movable Ink Senior Client Experience Manager Andrew Brawley about the design process along with the daily minutia and challenges that can often pop up.

Designing Email and Mobile Personalization with ESPN and Movable Ink

Half a Century of Innovation: Looking Back on 50 Years of Email

From his desktop computer in 1971 and while working on an early version of what would become the internet, Ray Tomlinson sent the first email from one individual to another.

Half a Century of Innovation: Looking Back on 50 Years of Email

Why Every Marketer Should Embrace Reporting

The following blog post was written by Andrea Short, Senior Strategist at BrightWave. ...

CCPA: Everything You Need to Know About California’s New Privacy Law

Just when you settled into a post-GDPR routine, there’s a new consumer privacy law that should be on your radar. CCPA, which stands for the California Consumer Privacy Act, goes into effect on January 1, 2020, and will have massive implicat...

[Webinar] How to Upgrade Your Emails with UGC

Email is one of the most influential marketing tools you have at your disposal right now, and we’re teaming up with our friends over at Curalate to show you how to take your engagement to the next level. Our secret weapon? User-generated co...

A Sneak Peek of Verizon at Think Summit

Our team sat down with Michael Habib, Digital Channel Manager at Verizon, to learn his best marketing tips and talk to #emailgeeks across the Twitterverse. It turns out our followers had a lot of great advice to share, and we even got a pre...

[Video] Your Go-To Guide for Using Data in Real-Time Email Content

We have a marketing problem on our hands. The days of one-size-fits-all messages are long gone, but what if I told you most brands are using segments that are far too broad? There’s no reason why we should be marketing to a 32-year-old luxu...

5 Reasons Why You Should Register for Salesforce Connections

Movable Ink is a proud sponsor of Salesforce Connections 2018! Join us in Chicago on June 12-14 for the marketing, commerce, and service event of the year. Register by April 11 for the lowest conference price. ...

PI Predictions: Machine Learning to Play Vital Role in Email Marketing

The following article was written by Mark Jones and was originally posted on PerformanceIN.com. You can view the original post here. ...

3 Unique Ways to Personalize Your Creative with Data

Personalized content—everyone is doing it: 74% of marketers say that personalized content increases engagement and can generate up to six times the revenue per email. ...

Intelligent Content in Email: How to Activate Your Data and Boost Results

Email marketing is hands-down the most effective way to engage with your audience on a personal level… but you already knew that. ...

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