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Movable Ink Blog
Data & Technology

Create 1:1 Behavioral Campaigns with Movable Ink + Segment

With Movable Ink and Segment, marketers can combine website and mobile app behavior to create sophisticated campaigns, build a more complete view of their customers, and drive higher engagement and ROI.

By Kristen Dunleavy,Read More

Data-Activated Content Just Got Easier with New Studio

Data-activated content just got a whole lot easier with the launch of Movable Ink’s most powerful Studio update yet. Marketers gain a new concept of freedom when it comes to executing uniquely personalized campaigns—the power to do it all o

By Movable Ink,Read More

[Webinar] How to Upgrade Your Emails with UGC

Email is one of the most influential marketing tools you have at your disposal right now, and we’re teaming up with our friends over at Curalate to show you how to take your engagement to the next level. Our secret weapon? User-generated co...
By Carine Alexis,

A Sneak Peek of Verizon at Think Summit

Our team sat down with Michael Habib, Digital Channel Manager at Verizon, to learn his best marketing tips and talk to #emailgeeks across the Twitterverse. It turns out our followers had a lot of great advice to share, and we even got a pre...
By Carine Alexis,

[Video] Your Go-To Guide for Using Data in Real-Time Email Content

We have a marketing problem on our hands. The days of one-size-fits-all messages are long gone, but what if I told you most brands are using segments that are far too broad? There’s no reason why we should be marketing to a 32-year-old luxu...
By Carine Alexis,

5 Reasons Why You Should Register for Salesforce Connections

Movable Ink is a proud sponsor of Salesforce Connections 2018! Join us in Chicago on June 12-14 for the marketing, commerce, and service event of the year. Register by April 11 for the lowest conference price. ...
By Kristen Dunleavy,

PI Predictions: Machine Learning to Play Vital Role in Email Marketing

The following article was written by Mark Jones and was originally posted on PerformanceIN.com. You can view the original post here. ...
By Kristen Dunleavy,

3 Unique Ways to Personalize Your Creative with Data

Personalized content—everyone is doing it: 74% of marketers say that personalized content increases engagement and can generate up to six times the revenue per email. ...
By Olivia Dello Buono,

Intelligent Content in Email: How to Activate Your Data and Boost Results

Email marketing is hands-down the most effective way to engage with your audience on a personal level… but you already knew that. ...
By Kristen Dunleavy,

Monday Catch-up: ‘Creepy Data,’ Subject Lines & Enhancing the In-Store Experience

Welcome to Monday – and Happy Halloween, marketers! We hope you receive many more treats than tricks today. Here’s a treat from us to get you started – some of the latest email marketing news from around the web. ...
By Kristen Dunleavy,

Monday Catch-up: Automation, Permission, Triggers and Sales Leads

Happy Monday, marketers! Here’s some email marketing news and info to help get your workweek off to a productive start. ...
By Kristen Dunleavy,

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