Companies have access to more customer data than ever before, allowing them to create personalized experiences that drive engagement. But in order to make use of this information, they first have to organize and unify the data, which can be a tall order considering the ever-growing number of channels in today’s market.
As new technology is developed, refined, and adopted by the mainstream, we’ll see new data points come available. From AI-powered chatbots to fingerprint scanners, retailers will be able to collect data from a diverse range of channels to deliver personalized experiences across different platforms.
However, with the right tools and strategy, organizations can unify data from many disparate sources to provide a smooth, integrated customer experience.
In the latest chapter of our eBook: The Future of Retail, we look at how marketers can streamline the flow of data and tailor interactions to customers’ individual wants and needs, driving engagement and building trust. Download chapter 3 now and get instant access to chapter 1 (reimagining the supply chain) and 2 (Focusing on all channels).