With online activity soaring and mobile app usage becoming an integral part of consumers’ lives, leveling up your mobile strategy is no longer a “nice to have”—it’s now front and center on the long list of growing consumer expectations.
For many industries, the impact of the pandemic has sent mobile usage soaring for a multitude of reasons. In the media and tech industries, for example, usage of mobile for audio, video and gaming activity has gone through the roof this year, with daily active users on mobile streaming apps having doubled since March 2020. In the retail and financial services sectors, the closure of stores and branches, and rules and regulations around social distancing have accelerated mobile adoption in an already booming e-commerce landscape.
Conversely, industries such as the travel industry, have experienced unprecedented turmoil this year. However, with pent up demand expected to help the industry rebound, brands are poised to nurture and engage consumers so that they’re top of mind when consumers are ready to start traveling again. For the forward-thinking travel brands out there, this means – you guessed it – exploiting the role of mobile throughout the traveler’s booking journey.
Consumers have high expectations too: they demand seamless, personalized experiences across every channel that they use to interact with a brand. It only takes one negative experience on a mobile app for a consumer to take their business elsewhere. On the flip side, 9 out of 10 smartphone owners say that when a mobile brand experience is helpful or relevant, they would purchase from that brand again.
There is a tremendous opportunity to leverage mobile apps to deliver relevant and personalized experiences that drive value and make your customers’ lives easier. From our research into the current state of mobile, we’ve created four eBooks for specific sectors where we look at high performing tactics to engage and retain your mobile audience, including:
- Leveraging in-app messaging to drive push notification opt-ins, up-sell or cross-sell offers, loyalty updates and more.
- Introducing mobile messaging to drive high value actions (e.g. cart abandonment, customer service update), customer lifetime value and content discovery.
- Plus real world examples of winning mobile strategies and further insight into the state of play in your industry.
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