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Critical Messaging App Now Available At No Cost

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To the members of the Movable Ink community,

The past few weeks have brought unprecedented challenges to all of our communities and families, so above everything else, I hope this email finds you healthy and safe. 

All of us at Movable Ink have been focused on supporting our clients as they shift to working from home, face significant impacts to their industries and have the difficult task of managing essential and fluid communications programs. 

Over the past few weeks we’ve been inspired by how hard our clients have worked to update their customers on important updates, store closures, inventory delays and much more. To this end, today I’m proud to announce our effort to support the marketing community by making our Critical Messages App free for all of our clients to use through the end of the year for COVID-19 service messaging.


The Critical Messages App has become one of the most widely adopted Movable Ink use cases by our clients over the last month. The app is powered by a blank pixel placed in the template and is then activated as needed by the marketer to display the relevant message – even after the email has been deployed and is in the consumers’ inbox.

Here are some really strong examples of this from our clients

  • REI offered free standard shipping while stores are closed.

  • Hotwire advised recipients of high call volume.

It is our hope that in making this Critical Messages App free to use that we can remove all barriers for our clients to easily make timely and accurate COVID-19 servicing updates in their emails and communicate to their customers, employees and communities without concern for how this will draw down on their license to the Movable Ink platform.

If you’d like to take advantage of this special offer, please reach out to your client experience team to ensure that these Critical Messages Apps are marked as “complimentary.”

And thank you for all the hard work that you are doing.

Vivek Sharma

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