Marketers have plenty of reasons to invest in their rewards program: your rewards members are your biggest fans and brand advocates, and a good rewards program can boost the lifetime value of your customers. But are you also using emails to deliver the highly personalized messages your most loyal customers crave?
The retail industry has entered a phase of transformation. Continue reading
Customer expectations for Black Friday are evolving and brands are beginning to change their approach to what was historically one of the busiest in-store shopping days of the year. Continue reading
Email marketing has been the workhorse of marketing for a long time. Despite the hype around social media and mobile marketing, email is still one of the most valuable tool for businesses. Continue reading
If you’re a retailer — big or small — you’re most likely competing with Amazon for customers. And that’s probably not news to you. But what may be surprising is how many of your email Continue reading
Even though we’re barely into September, for the past two weeks, everyone’s been buzzing about Holiday 2015. We have too: last week we released this infographic as the first part in our holiday content series. Continue reading
The holiday season always manages to sneak up without warning. Halloween is fast approaching in just two months and Thanksgiving and Christmas follow right behind it.
Marketers: don’t let this time of year stress you out! We’ll be releasing a five part holiday content series aimed at making marketers’ lives much easier. Continue reading
This is a guest post by Netta Kivilis, Head of Marketing at Custora.
We recently analyzed data from some of the fastest-growing online fashion, accessories, and lifestyle retailers in North America — brands such as Bonobos, Crocs, Trunk Club, The Tie Bar, Live Out There, and Choxi. Our goal was to understand what makes these high-performance retailers different from everyone else, and how these differences led to a growth rate that is almost double that of the overall average e-commerce industry.
We supplemented the quantitative findings with insights and advice shared by some of the retailers included in the study. You can learn more and download the full research report here.
If you listen to anyone in the tech industry today, there’s a consensus that shopping in an actual, physical store is passé. Over. Done. Cooked. In a few short years, we’ll all be seamlessly ordering everything from mattresses and groceries to clothes and books directly from our phones.
Or… not. A new report from TimeTrade found that 65% of consumers would still prefer to purchase an item in a nearby store as opposed to online. The majority of them said they wanted to “touch and feel” the products before making a final purchase.
More importantly, 42% of consumers have never actually purchased something from their mobile devices. And when they’re looking to buy something, only 13% will decide to buy it from mobile.
So where does this leave brick-and-mortar retail? Somewhere in-between. Clearly, physical purchases are still extremely important. But digital can help drive foot traffic to the store and get customers interested in what the store has to offer.
If email marketers have learned anything over the past few years, it’s that every customer is now a moving target. They’re checking emails on their phones and tablets, which means they’re doing a lot of different activities at the same time.
Responsive email design strategies play a critical role in this new world. Customers are always on the go and your emails need to offer real-time content that reflects their needs in the moment.
One simple way to do this is to start creating geo-targeted emails. Ordinarily, a customer checking their personal email on a lunch break isn’t too likely to redeem a discount offer. But if they see a personalized map that shows that a store is right around the block, that can change.
Geo-targeting can help brands create contextual marketing campaigns. Here are three companies that have used maps in emails effectively: