If you listen to anyone in the tech industry today, there’s a consensus that shopping in an actual, physical store is passé. Over. Done. Cooked. In a few short years, we’ll all be seamlessly ordering everything from mattresses and groceries to clothes and books directly from our phones.
Or… not. A new report from TimeTrade found that 65% of consumers would still prefer to purchase an item in a nearby store as opposed to online. The majority of them said they wanted to “touch and feel” the products before making a final purchase.
More importantly, 42% of consumers have never actually purchased something from their mobile devices. And when they’re looking to buy something, only 13% will decide to buy it from mobile.
So where does this leave brick-and-mortar retail? Somewhere in-between. Clearly, physical purchases are still extremely important. But digital can help drive foot traffic to the store and get customers interested in what the store has to offer.
Here’s how.
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