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Movable Ink Blog
Data & Technology

Zero- And First-Party Data: The Key to Accurate Customer Targeting

The use of zero- and first-party data is essential to creating a successful brand-customer relationship. Wondering how to activate this data? In this blog, discover effective ways to implement them into your next campaigns.

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How API Integrations Benefit Omni-Channel Personalization

With the help of APIs, brands can deliver a consistent omni-channel experience to customers with ease. From the inbox to mobile messaging, APIs bring personalized, visualized storytelling to the forefront of a successful marketing strategy.

Designing Email and Mobile Personalization with ESPN and Movable Ink

At Movable Ink’s 2021 (Re)Think conference, two ESPN marketers spoke with Movable Ink Senior Client Experience Manager Andrew Brawley about the design process along with the daily minutia and challenges that can often pop up.

Designing Email and Mobile Personalization with ESPN and Movable Ink

How to Build Your First Party Data Strategy

The best time to invest in your first-party data set was yesterday. The second best time is today. Here are principles you can follow to build your first-party data strategy and details on how a Customer Data Platform can help.
Title: How to build your first party data plan

Data-Activated Content Just Got Easier with New Studio

Data-activated content just got a whole lot easier with the launch of Movable Ink’s most powerful Studio update yet. Marketers gain a new concept of freedom when it comes to executing uniquely personalized campaigns—the power to do it all o...

For Better Personalization, Brands Need to Embrace More Data

This is a guest blog post from Rew Golding, Head of Partnerships & Alliances at Upland CXM – a Movable Ink Exchange Partner. Having worked in Marketing and Customer Experience for over 15 years, Rew heads up Upland CXM’s Global partner team...

The Future of Retail: Data Integration

Companies have access to more customer data than ever before, allowing them to create personalized experiences that drive engagement. But in order to make use of this information, they first have to organize and unify the data, which can be...

[Lookbook] Inkredible APIs: How to Use APIs to Drive Personalized Experiences

Application Programming Interfaces, better known as APIs, are the secret sauce behind the world’s most innovative personalized marketing campaigns. ...

Inkredible Integrations: Customer Data Platforms

At Movable Ink, we’re dedicated to helping marketers create the kind of scalable, highly-personalized campaigns that engage customers and ultimately drive results. We know how important it is to drive efficiency, save time, and make the mos...

[On Demand Webinar] How to Unlock Your Data to Power Real-Time Experiences at Scale

Today’s consumers have exceedingly high expectations when it comes to personalized brand experiences. But campaigns can only be as relevant as the data that marketers can access. With data sources that are often siloed or inaccessible, mark...

Code Review Matters: Best Practices From Engineers

Software Engineer Kate Ruggeri spoke with Built In NYC about how our team manages code reviews, including best practices, how we foster a positive code review culture, and what our team does when differences arise. ...
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Ask an Inker: UX Trends to Look Out for in 2020

At Movable Ink, we pride ourselves on helping our clients create world-class marketing experiences for their customers. So, we spoke with Product Manager Amber Britton and Product Designer Loriah Pope to hear their user experience predictio...

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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.

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