The Definitive Guide to Data Personalization: How to Build a Customer-Centric Brand
Gone are the days of relying on generalized statistics and educated guesses. The key to customer-centric marketing lies in data personalization. Discover how your brand can harness customer data to generate unforgettable campaigns.
How Email Automation and Personalization Help Marketers Perfect Their Campaigns
Customers want personalization, but scaling 1:1 messaging can prove to be a challenge for brands. Automation is the key to unlocking sustainable, effective personalization. With this dynamic duo, tailored messaging is a snap.
Featured Post
What is Data Driven Marketing?
Data-driven marketing is backed up by the numbers, and the time is now for marketers to implement it. Discover how your brand can optimize customer data to its fullest potential to generate the campaigns that engage your customers.
Featured Post
Key Takeaways from an Analysis of Content Caching in the Newly Released iOS 15
CEO of Movable Ink, Vivek Sharma, shares key takeaways from Movable Ink’s latest data analysis of the current impact of Apple’s iOS 15 and Mail Privacy Protection.
Data & Technology
Movable Ink Research: Analysis of iOS 15 Content Caching
A new report from Movable Ink analyzes the early results of Apple iOS 15's recent-time caching changes now that iPhone users have access to Mail Privacy Protection.
Data & Technology
Understanding the Power of Zero- and First-Party Data
Zero-party data requires people to volunteer specific information to marketers through surveys, polls, and any other way digital marketers can entice their customers to submit more data. ...
Data & Technology
Movable Ink Partners With Syte to Enable Hyper-Personalized Email Marketing
Movable Ink and Syte, the leading Product Discovery Platform, have joined forces to empower brands to send hyper-personalized, dynamic emails, just in time for the holiday rush.
Data & Technology
How to Build Your First Party Data Strategy
The best time to invest in your first-party data set was yesterday. The second best time is today. Here are principles you can follow to build your first-party data strategy and details on how a Customer Data Platform can help.
Data & Technology
Data-Activated Content Just Got Easier with New Studio
Data-activated content just got a whole lot easier with the launch of Movable Ink’s most powerful Studio update yet. Marketers gain a new concept of freedom when it comes to executing uniquely personalized campaigns—the power to do it all o...
Data & Technology
For Better Personalization, Brands Need to Embrace More Data
This is a guest blog post from Rew Golding, Head of Partnerships & Alliances at Upland CXM – a Movable Ink Exchange Partner. Having worked in Marketing and Customer Experience for over 15 years, Rew heads up Upland CXM’s Global partner team...
Data & Technology
The Future of Retail: Data Integration
Companies have access to more customer data than ever before, allowing them to create personalized experiences that drive engagement. But in order to make use of this information, they first have to organize and unify the data, which can be...
Data & Technology
[Lookbook] Inkredible APIs: How to Use APIs to Drive Personalized Experiences
Application Programming Interfaces, better known as APIs, are the secret sauce behind the world’s most innovative personalized marketing campaigns.
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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
