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Movable Ink Blog
Data & Technology

Create 1:1 Behavioral Campaigns with Movable Ink + Segment

With Movable Ink and Segment, marketers can combine website and mobile app behavior to create sophisticated campaigns, build a more complete view of their customers, and drive higher engagement and ROI.

By Kristen Dunleavy,Read More

Data-Activated Content Just Got Easier with New Studio

Data-activated content just got a whole lot easier with the launch of Movable Ink’s most powerful Studio update yet. Marketers gain a new concept of freedom when it comes to executing uniquely personalized campaigns—the power to do it all o

By Movable Ink,Read More

Ask an Inker: UX Trends to Look Out for in 2020

At Movable Ink, we pride ourselves on helping our clients create world-class marketing experiences for their customers. So, we spoke with Product Manager Amber Britton and Product Designer Loriah Pope to hear their user experience predictio...
By Carine Alexis,

[Report] How Marketers are Capitalizing on GDPR Compliance to Drive Customer Loyalty

A little over a year ago marketers across the globe were scrambling (or dragging their feet) to make sure their companies were GDPR compliant. But despite the fearmongering, GDPR wasn’t all doom and gloom. ...
By Carine Alexis,

Upgrade Your Campaigns with Seamless Augmented Reality

Marketers, now you can easily integrate data-activated augmented reality experiences into your campaigns. With our visual experience platform, you can create AR experiences with drag and drop simplicity. You read that correctly: No coding i...
By Carine Alexis,

Better Ad Standards Benefit Advertisers and Consumers Alike

If you’ve been interrupted by fewer intrusive ads during your web browsing over the last 12 months or so, you probably have the Coalition for Better Ads to thank for improving your desktop and mobile-browsing experiences. ...
By Carine Alexis,

The Creative Dilemma: It’s Not All About Data

Advances in big data and AI have marketers closer than ever to achieving a true 360-degree view of their customers. But is that really the ultimate end game? ...
By Carine Alexis,

Consent and Data Collection Under GDPR

The following blog post was written by Matthew Vernhout, Director of Privacy & Industry Relations at 250ok. ...
By Carine Alexis,

How AI is Shaping Creative: An ETT London Recap

The following blog post was written by the Persado team. ...
By Carine Alexis,

Why Every Marketer Should Embrace Reporting

The following blog post was written by Andrea Short, Senior Strategist at BrightWave. ...
By Carine Alexis,

CCPA: Everything You Need to Know About California’s New Privacy Law

Just when you settled into a post-GDPR routine, there’s a new consumer privacy law that should be on your radar. CCPA, which stands for the California Consumer Privacy Act, goes into effect on January 1, 2020, and will have massive implicat...
By Carine Alexis,

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