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Consumer brands understand the value of personalization and the importance of customer data to achieve effective digital marketing. But how much do their customers care about those communications and what impact does personalization have on buying behavior? Movable Ink teamed up with Lewis Research to survey consumers and uncover what makes effective 1:1 email and mobile messaging, and what role marketing plays in their decision making.

Download the report and discover:
- What information is most useful for customers when they are making purchasing decisions
- Which messages may cause them to disengage or opt out of a brand’s communications
- What audiences are most susceptible to personalization

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What impact does personalization have on buying behavior? Movable Ink teamed up with Lewis Research to survey consumers and uncover what makes effective 1:1 email and mobile messaging, and what role marketing plays in their decision making.

[Report] Audience of One: Consumer Expectations and the Power of Personalization

Audience of One: Consumer Expectations and the Power of Personalization

Retail Holiday Strategy eBook

State of Retail Holiday Marketing 2021 Thank You Page

The holiday retail season is right around the corner, and consumer brands are preparing for a prolonged peak season with a number of variables–including the state of the COVID-19 pandemic–still up in the air. On top of that, brands must now take into consideration Apple’s Mail Privacy Protection, which could make real-time image personalization and contextual marketing more challenging. 

The State of Retail Holiday Marketing 2021 takes a look at how last year’s longer, more virtual holiday shopping season could affect consumer decision making this year. Marketers will also find examples of personalized email and mobile campaigns that rely on zero- and first-party data to create richer, more rewarding experiences for customers. 

Movable Ink’s eBook covers: 
- Lessons learned from the 2020 holiday season
- The state of privacy and digital marketing
- Email and mobile use cases that adapt the new customer expectations

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The State of Holiday Retail Marketing 2021 takes a look at how last year’s longer, more virtual holiday shopping season could affect consumer decision making this year. 

State of Retail Holiday Marketing 2021

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The Data Privacy Revolution - Thank You

## Apple's New Consumer Data Initiatives and the Future of Digital Marketing

Consumers want a more private online ecosystem, one where people have more control over their data and how it is used. Apple is now taking steps to acquiesce to consumer demands, which could ultimately influence how email marketers deliver the robust personalization their customers now expect. 

Mail Privacy Protection, which Apple launched in September 2021, requires brands to shift their email marketing tactics to ensure that every customer continues to receive relevant, informative communications. In The Data Privacy Revolution, learn the steps brands can take now to prepare for Apple’s latest updates. Plus, learn about the importance of zero- and first-party data to email marketers’ strategy in a more private online world.

With Apple's increased focus on consumer privacy, brands must adapt how they personalize marketing campaigns. This eBook outlines how brands can utilize zero- and first-party data to ensure marketing messages stay relevant and effective.

[eBook] The Data Privacy Revolution: Apple's New Consumer Data Initiatives and the Future of Digital Marketing

The Data Privacy Revolution

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The Welcome Series Lookbook 

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The key to building long-lasting, fruitful relationships with consumers often starts with their initial brand experience. Welcome campaigns create opportunities for marketers to roll out the red carpet for new customers and reach them when interest is piqued. Aside from offering generic discounts and greetings, can marketers take advantage of the opportunity to engage even further? 

Movable Ink spotlights today’s most dynamic brands in The Welcome Series Lookbook as they create compelling, 1:1 visual experiences that blend creativity with initial customer data. See how global companies create stand-out first impressions through personalization that deepens connections from the get-go. 

Download our latest Lookbook featuring examples from leading brands such as Club Monaco, Coach, and more.


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The Welcome Series Lookbook

[Lookbook] The Welcome Series

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In-depth personalization is built by combining data with the best marketing technology brands. That’s why Movable Ink partners with some of the world’s leading martech and personalization experts. In this Lookbook, you’ll see how consumer brands integrate our partner organizations into their Movable Ink-built content blocks. 

See how global companies build customer relationships through: 
- Personalized e-Receipts
- Region-specific inventory guides
- Reviews from real people


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[Lookbook] Inkredible Integrations 2021

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Thank You Page - Year in Review Lookbook 2021

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<div>
<h3>A Data-Centric Approach to Communicating Customer Value</h3>
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<div><span style="font-size: 20px;">Personalized year-in-review campaigns allow brands to reinforce their value with consumers through purpose-built data visualization. With retention a major focus for 2021 and beyond, 1:1 emails that communicate the partnership between brand and consumer will be a major focus for most marketing teams.</span></div>
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<div><span style="font-size: 20px;">In this lookbook, we highlight how brands used their year-in-review campaigns to create meaningful connections with customers after a trying year. Marketers were able to create visual representations of the brand/consumer relationship to drive customer loyalty and start the new year on a strong note.<b> Fill out the form to get the lookbook now!</b></span></div>

Personalized year-in-review campaigns allow brands to reinforce their value with consumers through purpose-built data visualization. With retention a major focus for 2021 and beyond, 1:1 emails that communicate the partnership between brand and consumer w

Inkredible Inspiration: Year-in-Review Campaigns

Thank You Page - Inkredible Integrations: Powering Personalization by Activating Your Tech Stack

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<div><span style="font-size: 20px;">Creating successful personalized marketing campaigns relies on data—and yet nearly 50% of marketers say that integrating data is their top challenge in trying to implement more personalization. </span></div>
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<div><span style="font-size: 20px;">It’s clear that it's a daunting job for marketers and is often something that’s pushed off. But the reality is that setting up data integrations is easier than you think—if you have the right partners. </span></div>
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<div><span style="font-size: 20px;">To show you what’s possible, we’ve pulled together another Lookbook featuring brands like Clarins, At Home, and more that achieved real-time, personalized email and mobile experiences by unifying data sources through <a href="https://exchange.movableink.com/" target="_blank" id="">Exchange</a> partner integrations.</span></div>
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<div><strong><span style="font-size: 20px;">Download the Lookbook now and get inspired!</span></strong></div>
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In this Lookbook, discover how brands like Clarins, At Home, and more were able to deliver compelling, 1:1 email and mobile experiences by unifying data sources through Exchange partner integrations.

Inkredible Integrations: Powering Personalization by Activating Your Tech Stack

Inkredible APIs: Using APIs to Drive Personalized Experiences Thank You Page

<div><span style="font-size: 20px;">APIs are the secret sauce of many of the world’s most innovative marketing campaigns. They’re essential for harnessing data and creating 1:1 customer experiences that drive results. In this lookbook, we’ll break down how marketers can benefit from APIs and showcase best-in-class examples of leading brands, including: </span></div>
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<ul>
<li><span style="font-size: 20px;">Under Armour </span></li>
<li><span style="font-size: 20px;">DNC </span></li>
<li><span style="font-size: 20px;">House of Fraser </span></li>
<li><span style="font-size: 20px;">Mr Porter </span></li>
<li><span style="font-size: 20px;">And more! </span></li>
</ul>
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<div><strong><span style="font-size: 20px;">Download the Lookbook and get inspired.</span></strong></div>
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Download the Lookbook

APIs are the secret sauce of many of the world’s most innovative marketing campaigns. They’re essential for harnessing data and creating 1:1 customer experiences that drive results.

Inkredible APIs: Using APIs to Drive Personalized Experiences

Inkredible APIs: How to Use APIs to Drive Personalized Experiences

Inkredible Integrations July 2020 meta

Inkredible Integrations

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<div><span style="font-size: 20px;">In today’s ever-changing landscape, brands need to deliver relevant customer experiences at every touchpoint. But activating the data needed to power those experiences isn’t always easy, especially when data is difficult to access or scattered throughout disparate sources.</span></div>
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<div><span style="font-size: 20px;">That’s where Movable Ink comes in. With Movable Ink, brands can drive more ROI out of their martech stack and leverage the data they need to create best-in-class customer experiences.</span></div>
<div><br /></div>
<div><span style="font-size: 20px;">In this lookbook, you’ll find innovative examples from companies like Sam’s Club, Boxed, Dixons Carphone, and more that are leveraging Movable Ink along with our <a href="https://exchange.movableink.com/" target="_blank"><strong>Exchange</strong></a> partner integrations to create successful campaigns across channels.</span></div>

In this lookbook, you’ll find innovative examples from companies like Sam’s Club, Boxed, Dixons Carphone, and more that are leveraging Movable Ink along with our Exchange partner integrations to create successful campaigns across channels.

Thank You Page - Inkredible 5: Summer 2019

In the summer edition of the Inkredible 5, we’re celebrating five of the most innovative campaigns we’ve seen this season. You’ll see stand-out campaigns from NBC Sports, NEXT, Madison Square Garden, Frontier, and FanDuel.

Inkredible 5: Summer 2019

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Inkredible 5: #StealTheseIdeas for Your Black Friday Campaigns

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<p>Black Friday presents retail marketers with more opportunities to create compelling customer experiences that drive results than any other time of year. The pressure is on, but we have good news: In our #StealTheseIdeas edition of the Inkredible 5, we're bringing you five successful retail campaigns from Sam's Club, Under Armour, Scholastic, M&Co, and The Bouqs Company with proven tactics that will help you tackle anything Black Friday throws at you. </p>

In our #StealTheseIdeas edition of the Inkredible 5, we're bringing you five successful retail campaigns from Sam's Club, Under Armour, Scholastic, M&Co, and The Bouqs Company with tactics that will help you tackle anything Black Friday throws at you.

Thank you page - Inkredible 5: Spring 2019

Want to freshen up your campaigns? Get inspired with the most innovative campaigns of the season from Rite Aid, Under Armour, Best Western, L’Occitane, and Alamo Drafthouse.

See the most innovative campaigns of the season from Rite Aid, Under Armour, Best Western, L’Occitane, and Alamo Drafthouse.

Resources

Audience of One: Consumer Expectations and the Power of Personalization

State of Retail Holiday Marketing 2021

The Data Privacy Revolution

Latest Ink Tank Episode: Inkredible Marketer CMO Spotlight: Andrea Zaretsky

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The Welcome Series Lookbook

2021 Inkredible Integrations Lookbook

Inkredible Inspiration: Year-in-Review Campaigns

Inkredible Integrations: Powering Personalization by Activating Your Tech Stack

Inkredible APIs: How to Use APIs to Drive Personalized Experiences

Inkredible Integrations

Inkredible 5: Summer 2019

Inkredible 5: #StealTheseIdeas for Your Black Friday Campaigns

Inkredible 5: Spring 2019

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