According to Digital Trends, 73% of consumers prefer to buy from brands that make shopping experiences relevant to them.
It makes sense that so many marketers are now putting customer experience first, with 89% of them competing mainly on customer experience. What does this mean for you? It’s now more important than ever to create customer-focused content. One of the best ways to do that is with behavioral marketing.
What is behavioral marketing?
Behavioral marketing takes your customers’ interactions with your brand – like items added to a shopping cart or recent search history on your website, for example – and uses those interactions to create meaningful experiences.
When you add behavioral marketing to your email marketing strategy, you’re able to meet and even anticipate your customers’ biggest needs. Behavioral emails let you serve up relevant content that makes customers happy and gets better results.
So how do I create behavioral marketing emails?
Great question! In our upcoming webinar, next Thursday, May 25th at 1pm EST: How to Use Behavioral Marketing in Your Emails, we’ll look at several ways that leading brands are using behavioral tactics like recently browsed products, best-selling items, recently browsed categories, and more to create irresistible emails that customers can’t help but click.
You’ll also get a look at Movable Ink’s behavioral app, Stories, and learn how brands are using it to get incredible results.
Reserve your spot for this even now, seats will go fast! (Can’t make the live webinar? Register anyway, and we’ll send you the link to the recording!)