5 Ways to Take Mobile Notifications From Good to Great

Why Make Stand Out Mobile Messages?

Nearly 60% of retail eCommerce sales will come from mobile devices in 2025. With that kind of reach, mobile messaging can’t afford to be generic.

So, what’s a marketer to do? Here are five real-world examples of brands using Movable Ink and its integration partners to elevate their mobile messaging strategies.

1. Start Strong, Even Without Full Data Access

It’s not always possible to access every data point, but don’t let that stop you from creating an engaging mobile campaign. Even when you have little to no data to work with, the right visualization tools can transform your message.

‍Rothy’s, with the help of Movable Ink and Attentive, delivered a time-sensitive text message powered by a real-time countdown timer that adapted dynamically to when a customer opened the message. The result? Personalized urgency that drove action—even without customer data incorporated.

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       <p class="testimonial-quote">When you combine Attentive's real-time messaging with Movable Ink’s dynamic content capabilities, you unlock a powerful way to engage customers. Rothy’s has been a trailblazer from the start, leveraging our integration to deliver high-converting experiences for subscribers—no matter where they are in their journey.</p>
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           <p class="testimonial-speaker">Dan Gates</p>
           <p class="u-mb-0">Lead Client Strategy Manager, Attentive</p>
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2. Make Triggered Campaigns More Visual

Triggers are a classic low-lift, high-impact campaign. But why not incorporate more dynamic visuals to make them more impactful?

‍HSN did exactly that by enriching their abandon-cart push notification. To make it an easy lift for their team, this dynamic push notification leveraged an API via Movable Ink to display product imagery of a customer’s abandoned item. HSN then turned to Upland Localytics to orchestrate the deployment to 300K customers. 

3. Transform Any Data Into Compelling Creative

Mobile content doesn’t have to be limited to plain text. Dynamic creatives allow mobile users to visualize key data in a way that resonates. Best of all, marketers can take an efficient approach by opting for dynamic creatives that can adapt to any customer’s unique data. No more net-new creatives every time you need to update a campaign.

‍Afterpay mastered this approach with their 60-Day Challenge, a welcome campaign that gave customers a sweepstakes entry if they completed 5 onboarding tasks. After each task was completed, customers could visually see their progress in their real-time emails and mobile banners.

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       <p class="testimonial-quote">Afterpay's 60 Day Challenge campaign shows what’s possible when brands commit to meeting customers in the moment. Leveraging Movable Ink and Iterable together, they’ve built an in-app welcome experience that entices new customers. This isn’t about static messaging—it’s about timely, tailored content that adapts with customers' progress.</p>
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           <p class="testimonial-speaker">Lindsay Kolinsky</p>
           <p class="u-mb-0">Sr. Partner Marketing Manager, Iterable</p>
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4. Bring High-Performing Campaigns to Mobile

When it comes to marketing campaigns, few see the level of consistent success that year-in-reviews bring. So why should it only live on one channel? Your best campaigns can easily be made accessible via mobile with Movable Ink.

‍Ulta Beauty created a mobile carousel to pair with their email year-in-review. Using Movable Ink and Salesforce, the Ulta team showcased each customer’s loyalty stats and progress, such as their favorite beauty category, the amount of points they earned and dollars they redeemed, the number of times they shopped, and their current loyalty tier information. 

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       <p class="testimonial-quote">Customer expectations are evolving in real time. The key to staying ahead is meeting customers where they are: on mobile. With easy to use image carousel templates in Marketing Cloud, brands like Ulta can showcase multiple products or promotions to delight customers and increase engagement. Mobile marketing isn’t just about sending messages; it’s about fitting them into the user’s mobile world. Each notification must create seamless and personalized experiences across all of their mobile channels.</p>
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           <p class="testimonial-speaker">Kimberly Pope</p>
           <p class="u-mb-0">Product Marketing Director</p>
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5. Get Creative With Loyalty Messaging

Marketers don’t have to wait until the end of the year to send a personalized loyalty campaign. That’s why Asda created their Milestone Mission using Movable Ink and Airship, a weekly omni-channel campaign that motivated customers to complete purchases and high-value actions for a chance to add to their Cashpot rewards, and each notification displayed how close they were to the next reward.

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       <p class="testimonial-quote">Today’s shoppers expect concrete, personalized value from brands no matter where they engage with them. Asda exceeded these expectations with 1:1 experiences that not only entertain but also help customers save toward their next purchase. With strategic cross-channel orchestration and hyperpersonalization at scale, the campaign offers a masterclass in sparking quicker conversions and deeper loyalty.</p>
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           <p class="testimonial-speaker">Brandon O'Halloran</p>
           <p class="u-mb-0">RVP of Partnerships, Americas</p>
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The Secret Behind Great Mobile Notifications

What did all of these mobile campaigns have in common? Integrated tech solutions that work hand-in-hand. No single tech tool will offer everything a marketer needs for their campaigns, making it crucial to opt for solutions that fit together like a jigsaw puzzle.

Movable Ink not only creates compelling content personalization, it partners with hundreds of leading martech brands to make every step of the campaign creation process—from data activation to orchestration—an automated, impactful experience.

Let us help you personalize your mobile strategy by booking a call with us or exploring the related resources below.