Spring Inspo: Holidays, Sales, and Everyday Campaigns.

Spring-ify Campaigns to Refresh Engagement

Spring has sprung, and with it comes the perfect chance to revitalize your marketing campaigns. Out with the snowflakes and cozy products, and in with everything fresh, fun, and floral.

Whenever the seasons change, it’s a new opportunity to drive an uptick in engagement. By simply giving your campaigns a warm-weather feel and celebrating special spring holidays, you’ll get customers welcoming the new season with more clicks and engagement. 

Commemorate the Special Days

Everyone loves a holiday-themed message, and luckily in the spring, it isn’t a struggle to find days worthy of highlighting. One of the biggest spring holidays is Easter, and even if you aren’t selling chocolate bunnies, this is an event that deserves a special feature on your marketing calendar this year. 

‍Thalia created their own digital Easter egg hunt by adding a touch of gamification and personalization. They turned the egg image into a scratch-off, allowing customers to swipe and crack it open to reveal a personalized product recommendation. Customers loved the surprise-and-delight send, and Thalia’s team saw an 80% lift in banner clicks.

The last spring-themed event to showcase is every brand’s favorites: Mother’s Day. Customers are expected to spend record amounts on moms this year, making it the perfect opportunity to drive engagement through on-theme messaging. 

‍My Jewellery assisted customers with their Mother’s Day shopping by sending a handy poll displaying four different product styles. Once customers chose an option, My Jewellery’s follow-up communications were personalized with that data, delivering recommended products for the customer’s chosen style. 

Add Seasonal Charm to Everyday Campaigns

Holidays are a no-brainer for fun campaigns, but marketers don’t need to wait for those events to add a creative twist to their messaging. 

Take Eurocell, for example, who increased clicks by 4% while gathering invaluable data for future sends. With spring on its way, their customers were starting to plan home renovations. To get ahead of those projects, the Eurocell team launched a live poll to uncover what each customer was planning to tackle that season. This preference data powered their retargeting campaign, ensuring each customer received only the most relevant content.

In Origins’ case, spring is the perfect time to add seasonal products to customers’ skincare line-up. To further enhance this spring campaign, they added an A/B tested limited time offer. After comparing text vs. image banner CTAs, they deployed the winning banner to the majority of their file. By sending the winning image banner, they saw an impressive 57% increase in CTR.

DSW was on the same wavelength and also took an A/B testing approach for their spring campaigns. In their mid-week email, DSW featured abandoned cart and browse blocks, gender-targeted product recommendations, price targeted offers based on recent purchases, and a “Most Demanded Brand” section that dynamically showcased the customer’s favorite brands. For this jam-packed spring campaign, they tested whether links to the product page or the category page drove engagement with customers—product pages were the clear winner, resulting in a 6.95% increase in revenue and a 36.12% increase in clicks.

Spring Into Seasonal Campaigns

By adding seasonal fun and a personalized, data-driven touch to your campaigns, you’ll see engagement rise right along with the temperatures. 

To discover the content personalization engine behind these effective campaigns, book a call with us today.