[Report] The 2016 Retail Holiday Readiness Report

Does it feel like the holiday season starts earlier every year? In a way, it does. Retailers and consumers alike are planning earlier than ever, with most kicking off their holiday email campaigns in October. (**33%**, to be exact.)That’s why now is the time to prepare. But where to start?In the 2016 Retail Holiday Readiness Report, you’ll find everything you need to prepare your brand for the holidays. Here’s a taste of what you can expect this holiday season.* Be on the lookout for triggered emails: **41%** will send emails based on behavior, like cart abandonment.* Goal-wise, **65%** of brands are looking to increase revenue from email conversions.* Planning, testing and executing email campaigns takes time: **32%** will spend 3-4 weeks taking their campaign from planning to execution.* Expect to see user-generated content in the spotlight: **57%** will send UGC campaigns during the holidays.Want to dig into all details? [Download the 2016 Retail Holiday Readiness Report now](https://go.movableink.com/retail-holiday-readiness-report-2016.html?utm_source=inboundweb&utm_medium=blog&utm_campaign=retailholidayreadinessreport).