How Recent Gmail Changes Impact Mobile Deep Linking In Chrome

[](https://support.movableink.com/hc/en-us/articles/203394296)Last week, we hosted the latest in our series of agileEMAIL tutorial webinars, this one on [integrating social media features](https://support.movableink.com/hc/en-us/articles/203394296) like live Twitter feeds and deep linking into mobile apps. Deep linking is a powerful way to drive subscribers to your various social channels, and we’d like to fill you in on some recent updates Google has made to Chrome that affect how deep linking works on Android devices.First, if you’re directing Android users to a mobile app in your emails but they don’t have the app installed, users are now directed to the app’s download page on Google Play; this means that they can’t be taken to a default URL that you specify. In addition, when you’re setting up deep linking for Android, you must now use an app link scheme called an [Android intent](https://developer.chrome.com/multidevice/android/intents), which requires you to specify the package that’s associated with the app (for more information on this, see [App link structures for mobile deep linking](https://support.movableink.com/hc/en-us/articles/201901566) and [Deep linking into Android apps](https://support.movableink.com/hc/en-us/articles/203413436) on our Support Center).To accommodate these changes, we’ve updated agileEMAIL to fully support the new app link scheme required for Android. If you have specific questions about this, please each out to your Client Experience team directly, or contact us at [support@movableink.com](mailto:support@movableink.com).For more information, please send an email to us at [contact@movableink.com](mailto:contact@movableink.com).