Years ago, email marketers could rely on the fact that everyone opening their emails was sitting in front of a computer. Smartphones and tablets have changed that. Now, your emails could be opened at any time, anywhere, and across multiple screens. What your customers are doing and how they’re accessing their inboxes has a big impact on your email campaign.That’s what makes [contextual marketing](https://movableink.com/blog/contextual-marketing-definition) so important today. Customer context changes throughout the day and your emails should reflect that. That means thinking differently about marketing and creating strategies that allow for real-time segmentation, instead of segmentation based on static data fields.To break down what brands have to do to effectively create a contextual marketing strategy and build real-time segmentation for every email campaign, Movable Ink and BlueHornet are hosting a webinar, “The Evolution of Email: Contextual Marketing & Real-Time Segmentation,” alongside Kat Johnson, Marketing Manager for Allen Edmonds on April 2 @ 1pm EST.In the webinar, you’ll learn:**– How email segmentation is being used today****\-Why customer context matters so much in a mobile world****– How triggered email campaigns can create lifecycle messaging****– How retailer Allen Edmonds used context and real-time segmentation to drive big results**Ready to learn about the evolution of email and start applying contextual marketing and real-time segmentation to your campaigns?[**Register today!**](http://resources.bluehornet.com/bh/evolution-of-email-contextual-marketing-webinar?utm_source=mi&utm_medium=social&utm_campaign=contextualmkthgwebinar)
[WEBINAR] The Evolution of Email: Contextual Marketing & Real-Time Segmentation
