Movable Ink Achieves ISO 42001 Certification: Building Trust in the Age of AI

The rapid adoption of AI in marketing has created unprecedented opportunities and equally significant responsibilities. As businesses increasingly rely on AI to deliver personalized customer experiences, the question isn't whether AI will transform your industry, but whether you can trust the systems powering that transformation.

At Movable Ink, we believe trust is the foundation of effective AI deployment. That's why we've achieved ISO/IEC 42001 certification, becoming one of the first companies globally to meet this rigorous new standard for AI governance.

Why AI Governance Matters Now

Every day, our AI powered solutions, Studio and Da Vinci, help enterprise marketers create millions of personalized experiences. Behind each interaction lies complex decision making about data usage, algorithmic fairness, and customer privacy. Without proper governance frameworks, even well intentioned AI can produce unintended consequences.

ISO 42001 addresses this challenge directly. Unlike traditional certifications that focus primarily on data security, this standard examines how AI systems are designed, deployed, and monitored throughout their lifecycle. It covers everything from bias detection and model transparency to data quality and risk assessment.

Beyond Compliance: A Competitive Advantage

Our certification process involved months of independent auditing, examining not just our policies but our actual practices. This wasn't about checking boxes but about proving that our AI operates with the transparency and accountability that enterprise customers demand.

This achievement complements our existing certifications and attestations including ISO/IEC 27001, ISO/IEC 27701, and SOC 2, creating a comprehensive trust framework that few companies in the marketing technology space can match.

The Path Forward

We pursued ISO 42001 certification early on—not because we had to, but because enterprise clients expect it. Trust isn’t something you build after the fact. In an environment where AI capabilities are advancing faster than regulatory frameworks, proactive governance isn't just responsible but essential for sustainable growth.

For marketing leaders evaluating AI solutions, our certification provides measurable assurance that the technology driving your customer experiences has been independently validated for safety, reliability, and ethical operation.

The future of marketing is undeniably AI powered. The question is whether you'll partner with companies that are building that future responsibly. At Movable Ink, we're not just keeping pace with AI innovation but setting the standard for how it should be governed.