Smart email design can elevate engagement, boost click-through rates and most importantly, get more sales. But if your beautifully crafted template breaks in your subscriber’s inbox, you can kiss that ROI goodbye.
That’s why testing is critical for any email campaign. You can’t just wing it with testing, either. Considering that 80% of people will delete an email if it doesn’t render properly, the stakes are high.
The problem? Testing can be a real challenge, especially when you’re faced with countless combinations of email clients and devices. It’s one of the most time-consuming parts of the email production process.
So how can you ensure that your emails look amazing across all clients and devices without bringing your workflow to a screeching halt?
Introducing Litmus Inbox Preview
Movable Ink is excited to announce a partnership with Litmus which integrates Litmus’ Instant Previews API, making Movable Ink your one-stop shop for contextual email creation and testing.
How does it work? Once you’ve uploaded your email into your Movable Ink account, you can preview that email across 45 clients and devices, including the top five clients most commonly used by your email subscribers. Navigation is a snap with one seamless view between Email Builder and the Live Content tool.
It’s the perfect companion to Movable Ink’s Simulator, which helps you test the contextual elements in your email like weather and location.
Integrating testing into your email workflow makes your production process a lot easier. Here’s how.
Streamline your email workflow
Using several different programs to create and test emails isn’t just annoying, it can be a roadblock in getting time-sensitive campaigns out the door. Movable Ink already shows you which email clients are popular among your subscribers. Litmus Inbox Preview uses that data and bakes testing right into your email creation process. As a result, you save time and get your campaigns out to your customers fast.
Hit send with confidence
Does the thought of hitting send on a new campaign make you break out into a cold sweat? One oversight in your email design, and all of your hard work goes out the window.
With Litmus Inbox Preview, it doesn’t matter if you have some subscribers opening your emails with Gmail on Android and others using Outlook on their desktop. Inbox Preview lets you test and optimize your email design so it renders flawlessly across all clients and devices.
Spend more time creating amazing customer experiences
Less time testing means more time devoted to what matters: your email content. You can focus on creating contextual email experiences that meet your customer’s needs – even in a time-crunch. Better content means more engagement, which translates to happy customers and increased revenue.
Ready, set, test!
Litmus Inbox Preview is available now in Movable Ink. Simply upload your email and choose which client and device you’d like to see to start testing!
We’re always working to help you deliver incredible customer experiences with contextual email. (It’s probably why we’re one of the top 25 most popular email technologies!). As always, stay tuned for more updates from Movable Ink.