Inside Think Summit Europe 2025: AI Innovations, Award Moments, and More

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Think Summit Europe 2025 brought London to life with over 500 marketers from across the region joining for a day of learning, connection, and innovation. From AI breakthroughs to sessions with brands redefining personalization at scale, it was a day full of ideas that attendees can bring back to their teams.

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Big News: Da Vinci Goes Global

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At the keynote, the Movable Ink team showcased exactly how Autonomous Marketing can make life easier for marketers—and announced that Da Vinci is now officially available across Europe. They walked the audience through the latest updates, from AI decisioning for mobile to agentic campaigns that manage themselves, plus the new BYO Scores feature for enterprise teams.

Real results from brands like Currys brought it to life, showing how these tools boost conversions, revenue, and engagement—all while freeing teams to focus on creative ideas instead of busy work.

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Professor Brian Cox: The Universe of Ideas

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Professor Brian Cox took the stage and guided the audience from the edges of the cosmos to the heart of creative thinking. Known for making complex science simple, Brian explored how curiosity, discovery, and imagination can shape not just our understanding of the universe—but how marketers can think differently about their own work.

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The Brands

With more than 20 sessions throughout the day, Think Summit Europe put a spotlight on brands pushing boundaries and connecting with customers in new ways.

Hibbett

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‍Part of the JD Sports Group, Hibbett is redefining email marketing with Movable Ink Studio and Da Vinci. By combining automation and AI, they’re crafting hyper-personalized, scalable experiences that boost engagement, drive conversions, and free up teams to focus on strategy. 

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(And mark your calendars for Magenta Friday—our upcoming event with Hibbett and Zeta on October 31st!)

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Currys

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‍Last year, Currys took the Think Summit stage to share their vision for AI-powered customer engagement. This year, they returned with results. In their session, Krissy Williams and Claire Chandler reflected on a year of transformation—sharing honest lessons, impressive performance lifts, and new ways of thinking about personalization.

Compare the Market

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‍Tech transformations don’t have to be complicated or chaotic. Compare the Market shared how their teams are driving progress by staying focused on what matters most: clear alignment, steady innovation, and the motivation to keep moving forward, nonstop.

The Awards

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The day wrapped up with one of our favorite moments—the Think Summit Awards, celebrating the marketers and brands redefining what’s possible with personalization. Congratulations to this year’s winners:

🏆 Icon Award – Lucy Kenworthy (William Hill)

🏆 Best 1:1 Personalization – Accor

🏆 Best Omnichannel Customer Experience – Compare the Market

🏆 Campaign of the Year – Sky Germany

🏆 AI Innovator – Currys

🏆 Accelerated Adoption – Sainsbury’s

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The Afterparty

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After a full day of ideas and inspiration, it was time to celebrate. Attendees gathered for signature cocktails, live music, and plenty of conversation. The afterparty was the perfect finale: great company, great energy, and a shared excitement for what’s next in marketing.

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Think Summit Europe On-Demand

Couldn’t make it this year or want to relive your favorite moments? The Think Summit on-demand experience is coming soon. Subscribe to our newsletter to be first in line when sessions go live.