3 Geo-Targeted Emails: Clothes, Rewards Programs, Shoes

If email marketers have learned anything over the past few years, it’s that every customer is now a moving target. They’re checking emails on their phones and tablets, which means they’re doing a lot of different activities at the same time.[Responsive email design strategies](https://movableink.com/blog/responsive-email-design-strategies) play a critical role in this new world. Customers are always on the go and your emails need to offer real-time content that reflects their needs in the moment.One simple way to do this is to start creating [geo-targeted emails](https://movableink.com/blog/geo-targeting-email). Ordinarily, a customer checking their personal email on a lunch break isn’t too likely to redeem a discount offer. But if they see a personalized map that shows that a store is right around the block, that can change.Geo-targeting can help brands create contextual marketing campaigns. Here are three companies that have used maps in emails effectively:**1\. ivivva**[](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/03/30195256/geotargetedemail1.jpg)In a campaign that combined automated geo-targeting and live social media content, retailer ivivva sent out an email that showed customers the location of the nearest showroom. At the same time, they offered a glimpse at the social media community around ivivva by creating a real-time Instagram feed directly within the email.2. **Excentus**[](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/03/30195256/geotargetedemail2.png)Excentus wanted to show the closest places where rewards members could earn points. By including geo-targeted maps that displayed these locations in real-time, the business [increased high value traffic by 21% and click-throughs by 24%](https://movableink.com/blog/excentus-taps-agileemail-to-pump-up-loyalty-and-rewards-program).**3.** **Steve Madden**[](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2015/03/30195256/geotargetedemail3.png)Time is always of the essence during limited-time sales. Steve Madden made it as easy as possible for mobile shoppers to find the closest location near them by pinning a personalized map with each destination.**Location & Motivation,**All of these emails go back to the most important part of responsive email design today: offering contextually relevant content in every email. And, since most emails are opened on mobile devices, one of the keys to contextual marketing is creating geo-targeted emails.Since customers are constantly on the move, the content in your emails has to move, too.**_[](http://bit.ly/1Gof15u)So how can you get started with contextually relevant emails for mobile and how are brands using dynamic content to take email to the next level?_****_Download “_**[**_Everything You Ever Wanted to Know About Contextual Marketing_**](http://bit.ly/1Gof15u)**_” to find out!_****_[](http://bit.ly/1Gof15u)_**