Think Summit 2024

On June 12th & 13th, the premier digital marketing conference for emerging technology and AI will return to New York City for its seventh year! This two-day event will feature energizing keynotes, inspiring brand presentations, industry-specific strategy sessions, networking opportunities, and more.

Register Now

Skip navigation
Movable Ink

[Case Study] How Boden Increased Revenue by 2000% with Email Personalisation

Share This Post

Boden, a popular British retailer, has seen tremendous growth since it embraced eCommerce in the late 1990s. As a global brand – selling online in over 50 countries – the challenge has always been to personalize without sacrificing too much time and energy.

Specifically, the Boden marketing team wanted to engage high-value customers with no recent sales activity in a very personal way. Inspiration came in the form of a print campaign that had run in the past.

Using their customers’ purchase data, and then pulling live details from their website in real time, Boden created a unique story for each recipient. To be precise, the campaign told 19,977 unique stories in email for 19,977 individuals.

The campaign produced unprecedented results. In addition to a 2000% increase in revenue per email – with 1 in 10 customers going on to make a purchase – the Boden team was honored with the Real-Time Contextual Marketing Award. This award, presented at the Experian Client Summit on July 31 in Las Vegas, celebrates innovation in contextual email marketing.

To learn more, download the full case study here!

Marketing News that Matters

Sign up for Movable Ink's newsletter to receive the latest news, research, and omnichannel personalization resources.

Sign Up Now