[Case Study] How Boden Increased Revenue by 2000% with Email Personalisation

[Boden](http://www.boden.co.uk/), a popular British retailer, has seen tremendous growth since it embraced eCommerce in the late 1990s. As a global brand – selling online in over 50 countries – the challenge has always been to personalize without sacrificing too much time and energy.Specifically, the Boden marketing team wanted to engage high-value customers with no recent sales activity in a very personal way. Inspiration came in the form of a print campaign that had run in the past.Using their customers’ purchase data, and then pulling live details from their website in real time, Boden created a unique story for each recipient. To be precise, the campaign told 19,977 unique stories in email for 19,977 individuals.The campaign produced unprecedented results. In addition to a 2000% increase in revenue per email – with 1 in 10 customers going on to make a purchase – the Boden team was honored with the Real-Time Contextual Marketing Award. This award, presented at the [Experian Client Summit](http://www.2015clientsummit.com/suitelifeawards/) on July 31 in Las Vegas, celebrates innovation in contextual email marketing.**[To learn more, download the full case study here!](http://bit.ly/1L6Bynx)**