According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a **contextual** email newsletter.In our webinar, [Build a Better Email Newsletter](https://go.movableink.com/webinars.html?commid=229877&utm_campaign=communication_reminder_starting_now_registrants&utm_medium=email&utm_source=brighttalk-transact&utm_content=button), we discussed the many ways you can optimize your newsletter with context. ICYMI, here’s a recap of what we covered. You can view the [full webinar recording here](https://go.movableink.com/webinars.html?commid=229877&utm_campaign=communication_reminder_starting_now_registrants&utm_medium=email&utm_source=brighttalk-transact&utm_content=button).#### Your email newsletter planning checklist* Use progressive polling to collect data on your subscribers: The best way to find out what type of content your subscribers prefer? Just ask them!* Build consumer profiles based on that data: Creating profiles, or user personas, will help you consistently send email content that your subscribers will love.* Add contextual elements to ensure you’re delivering the most relevant email experience possible.#### How to add context to your email newsletter**Personalization:*** Use first name personalization to grab attention* Send content based on your subscriber’s location at the moment of open and help them find local stores, events and holiday hours**Automation:*** Use content automation to pull content (like blog posts, articles and recent news) directly from your website* Share your most popular website content in your newsletter Automatically deliver daily email deals or a live product inventory directly from your website**Optimization:*** Use device detection to automatically promote the correct version of your app to your subscribers.* Use live testing to test elements of your newsletter on the fly.**Innovation:*** Add a live social feed to your emails to automatically pull in user-generated content from the social channel of your choice.* Combine a live social feed with most recent articles in your newsletter#### Start building a better email newsletter todayWant to get started with adding context to your email newsletter? [Email personalization](/blog/email-marketing-personalization-101/) is a great place to start. Test personalization in your next email newsletter to see how it resonates with your subscribers. To learn more about adding context to your newsletter, download [A Guide to Building Better Email: Newsletters](https://go.movableink.com/better-email-newsletters.html).
Build a Better Email Newsletter: Webinar Recap
