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3 Reasons Why Now is the Time to Level Up Your Emails with Intelligent Content

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Is it us, or is 2018 just flying by? If you’re like us, you move pretty quickly too. As marketers, we’re always in motion: moving forward, innovating, and stopping at nothing to solve our clients’ biggest challenges.

What’s new at Movable Ink?

At Movable Ink, we’re constantly working to enhance our platform. Last spring, we announced the initial launch of the Intelligent Content Platform. We introduced Studio, data sources, and Stories.

It’s hard to believe that was a year ago!

Then, in the fall, we unleashed creative variations to help marketers generate limitless variations of content.

And this past winter, we introduced content sourcing to make it even easier for marketers bring in any content from any source.

This time around, we’re announcing that we are now an open platform that our clients and partners can leverage for integrations and use to easily create their own apps. We have new ESP integrations and webhooks that will help marketers use Movable Ink campaign activity data in real-time for optimization and analysis. And of course, we’re sharing our Movable Ink magic with our Developer Kit.

But enough about us.

All of these innovations got us thinking about how fast the marketing world moves. And yet, despite all of the change, all of the shake-ups in various industries, email marketing remains the most reliable channel for reaching customers on a 1:1 basis.

3 reasons why now is the time to embrace intelligent content

Your subscribers are about to be a lot more engaged

Ok, elephant in the room: GDPR is days away and you might be freaking out. Yes, GDPR could make your life difficult for a short time. But in the long-run, you’ll retain loyal customers by showing them you care about their privacy.

By asking subscribers to reconfirm their interest in your content, you’ll ensure you only have the most engaged people on your list. A smaller list with people who love you versus a big list full of people who ignore you? The choice is clear.

Email provides an identified and permissioned environment for customer interactions. Your customers are inviting you to communicate with them – it’s a win/win situation!

Intelligent content lets you boost that engagement even more with emails your customers are excited about, like Spotify’s data-driven campaign that drove record-breaking engagement.

It’s easier than ever to create beautiful, data-driven emails

If you caught any of the updates we mentioned earlier, you’ve probably noticed that it’s getting easier for any marketer to create sophisticated email campaigns. There are even some tools (like – ahem – Movable Ink’s intelligent content platform) that enable you to build emails even if you don’t know how to code. That’s powerful stuff.

And if data has you worried (Where is it? Do I have it? How do I use it?), you don’t even need to worry about that anymore. Movable Ink helps brands activate and get more out of their data so they can use it to power personalized email campaigns.

It doesn’t end there. You can easily add real-time elements (think real-time pricing on flights or inventory on hotel rooms) to those campaigns so you can be sure that you’re providing the best experience possible for every customer at every moment. At this point, there’s no excuse not to embrace intelligent content.

You can build on your existing campaigns

According to Forrester, 68% of firms prioritize personalization. That means there’s a good chance that you’re already dipping your toe into the world of intelligent content. You might be using countdown clocks to drive urgency, or local maps to help people find your store. That’s awesome!

But here’s the thing: there is so much more you can do to create sophisticated, 1:1 campaigns to drive your results through the roof. And those campaigns aren’t even difficult to set up! In fact, many brands using intelligent content report that they’ve drastically streamlined their production process.

For instance, Leading Hotels of the World said they were 90% more efficient when they used intelligent content to automatically pulled in specific hotel information, images, and more directly from their website into their emails

A better email production process = more agility. More agility means you can get more campaigns out the door fast to meet your customers’ demands and beat your competitors. Intelligent content gives you the opportunity to build on what you’ve already created and blow your results out of the water.

What are you waiting for?

There is simply no better time to embrace intelligent content. From the ease of getting started to the time saved to the fact that you could soon be creating content your customers rave about (and your competitors eye with jealousy), there is no excuse. To learn more about how Movable Ink can help, request a demo to see our platform in action.

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