Did you know the travel and hospitality industry had the highest open rate among 17 industries included in a recent study by Silverpop? And the second highest click-through rates in that same study. This is good news for the travel marketer, but it’s only the beginning when you’re trying to grow a loyal fan base.
To succeed in the travel industry, you need to keep your customers happy and engaged throughout their experience: from that first email touchpoint, through their first booking, even as they’re posting glowing reviews.
There are many factors that contribute to a happy customer, and technology continues to raise their expectations. Today, a successful email campaign takes personalized, contextual messaging that enriches the traveler’s experience.
In this playbook, you’ll find seven contextual marketing tactics for travel and hospitality email campaigns that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and
hospitality marketers. Download your copy today.