The Inkredible 5: ADT

How do you encourage customers to increase their usage? ADT wanted to show new users how much they’ve used their security systems so far and encourage them to amp things up. They needed to make sure their email was an engaging and helpful way to welcome users into the ADT family and knew data visualization was the way to go. Out of the new users, 82% found the email helpful, and the campaign increased open rates by 300%. [](https://s3.amazonaws.com/movableink-blog-production/wp-content/uploads/2018/06/26152011/9005672067587658-screenshot-ebm.cheetahmail.com-2018.05.24-14-39-01.png)This season, 5 brands caught our attention for taking a visual-first approach with their customer experiences. We’re proud to work with these innovative brands and we can’t wait to see what they have in store for the rest of year. You can check out more examples of stunning visual experiences from the NBA, Philosophy, Strava, and Weight Watchers UK in [the latest edition of the Inkredible 5](https://go.movableink.com/Inkredible-5-Spring-Summer-2018.html).