Lands’ End Uses AI to Spearhead the Future of Marketing Personalization With Movable Ink
Movable Ink is thrilled to announce that Lands’ End—a leading uni-channel retailer offering award-winning customer service and high-quality, stylish products for the family and home— has chosen Da Vinci, Movable Ink’s high-performing AI-powered personalization solution, to drive personalization within its email marketing program.
Lands’ End strives to deliver best-in-class customer experiences that meet the needs of each customer. With Da Vinci, Lands’ End will leverage the power of human-centric AI not only to reach the customer of today, but build a better customer for the future. Through Da Vinci, Lands’ End is reshaping its email marketing program to focus on deepening loyalty and driving long-term customer value (LTV).
“Customer-centricity is in Lands’ End’s DNA. We’re thrilled to use Movable Ink’s Da Vinci to transform our email program as we drive scalable, contextually relevant communications that deliver what customers want." - Sarah Rasmusen, Chief Customer Officer at Lands’ End.
Traditional personalization and segmentation models focus on the next best action—missing a much bigger opportunity. Movable Ink’s Da Vinci helps guide customers down an individual path that optimizes both short and long-term goals. With AI at the helm, brands are better positioned for the immediate next conversation and the entire customer journey, driving discovery, LTV, and stronger brand affinity.
“Every customer is an individual with different preferences, choices, and motivations, and we need to treat them that way. With today’s paradox of choice, brands must adopt a human-centered marketing approach to drive deeper and longer-term relationships—or risk getting left behind. With Movable Ink, brands worldwide generate millions of variations of personalized content tailored to each customer while driving operational efficiency,” said Adam Stambleck, President at Movable Ink. “We are excited to work with Lands’ End, one of the most iconic American brands, to enhance their marketing program and deliver what customers really want.”
With Movable Ink, hundreds of brands scale 1:1 omni-channel personalization and automatically transform data into hyper-tailored creative that seamlessly integrates across every customer touchpoint. Content easily connects to all relevant data no matter where it lives, updates based on a recipient's recent interactions, and is auto-generated by the platform.
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