Think Summit 2024

On June 12th & 13th, the premier digital marketing conference for emerging technology and AI will return to New York City for its seventh year! This two-day event will feature energizing keynotes, inspiring brand presentations, industry-specific strategy sessions, networking opportunities, and more.

Register Now

Skip navigation
Movable Ink

[Infographic] Holiday Email Marketing Campaign KickOff

Share This Post

Happy Holidays! No, this is not a drill. In the marketing world, it’s never too early to start planning. If you haven’t yet kicked off your holiday email marketing plan yet, now is the time to get started. To help you along, we gathered a plethora of data and created a handy infographic.

Download the infographic here.

Here are just a few highlights.

People are planning their holiday shopping now…

Many shoppers are planning extra early – 40% of shoppers start researching gifts before Halloween.

…but many will buy gifts later.

23% buy gifts in early November, 33% wait until late November and 44% do last-minute shopping in December.

Plenty of people are using their mobile device to shop

53% of online shoppers will be checking out on their mobile device.

Brands are kicking off holiday campaigns earlier…

Brands are launching holiday campaigns earlier than ever – 8% in August, 15% in September and 33% in October.

…and they plan on sending contextual emails.

41% of holiday emails will feature behavioral triggered content.

Check out the full infographic below, or download it here!

Marketing News that Matters

Sign up for Movable Ink's newsletter to receive the latest news, research, and omnichannel personalization resources.

Sign Up Now