Financial Services Marketing in 2025

We know that for financial services marketers, building personalisation strategies into communications can be challenging. Whether it’s creating content that is tailored to a 1:1 level across millions, or even billions, of variations; or connecting data across silos within your organisation.

Movable Ink enables the world’s largest financial services brands to create personalised content that’s data-driven, contextually relevant, and unique for each customer.

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Customer First Personalisation Lookbook

Ready to take the financial services industry by storm? This comprehensive guide showcases innovative strategies to enhance customer engagement and loyalty through personalised marketing. Learn how leading brands leverage real-time data and creative automation to deliver tailored experiences that resonate with customers. With insights into optimising email campaigns, cross-channel messaging, and data-driven decision-making, this lookbook is an essential resource for marketers aiming to boost conversion rates and customer satisfaction. Download now to transform your marketing approach and stay ahead in the competitive financial landscape.

Download the Lookbook

Bank on Us for 2025 Marketing Success

This exclusive breakfast event, taking place on Wednesday 12th March from 9-11.30am, will allow you to meet your peers in the financial services marketing space, hear what’s top of mind for leaders in the industry and come out with a notebook stacked with inspiring ideas and plans for the year ahead.

With years of experience working with leading financial services brands to support marketers to build best-in-class personalisation, Movable Ink invites you to join us at the Ivy City Garden near Liverpool Street Station, London for a morning of learning, networking and delicious food to set you up for success for the rest of 2025 and beyond.

Be sure not to miss out! Register now.

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Level Up Your Customer Engagement

As thought leaders, Movable Ink brings a wealth of experience to the table, underscored by a dedicated strategy team with a strong financial services background, showcasing our commitment to delivering impactful and tailored customer experiences.

Content easily connects to all relevant data no matter where it lives, updates based on a recipient's recent interactions, and is auto-generated by the platform, allowing content to be updated at the moment of engagement. The platform can unlock data from your CRM, email platform, APIs, website and loyalty data bases for personalisation at scale.
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With Movable Ink, financial services organisations can automatically create personalised content at scale to power any customer engagement, including individualised offers, account insights, loyalty and rewards statuses, onboarding and digital self-service guidance, and more.

FSQS Registered

Movable Ink is proud to be a registered part of the FSQS (Financial Services Qualification System) community. We are committed to delivering a high level, single standard for managing the increasing complexity of third and fourth-party information needed to demonstrate compliance to regulators, policies and governance controls when working with financial services institutions.