Breaking Out of the Marketing Silo with Klarna
Speaker: Justyna Kaletka, Senior Marketing Manager, Head of CRM Channels
Silos are a universal challenge for marketers.
But Justyna Kaletka (Head of CRM Channels) comes to the rescue by sharing a valuable 3-step game plan to break out of the silo cycle through experimentation, personalisation, and people.
With this three-pronged plan Justyna shows how marketers can truly apply what they’re hearing from their customers to retarget their campaigns.
Breaking the silo comes down to driving personalisation at scale. In the Think Summit session, discover how your brand can activate data with sophistication and ease.
