Skip navigation

Movable Ink Powers Behavioral Event Personalization with Segment

Share This Post

The best recipes often start with the best ingredients. It’s why Movable Ink collaborates with marketing software brands such as Segment, the “market leading customer data platform (CDP) that helps (brands) collect, clean, and control (its) customer data.” 

Segment recently published a new “recipe” showing clients how to integrate Movable Ink into their CDP platform. The integration allows consumer brands to create visual, personalized content blocks for email and mobile campaigns based on behavioral events including product views, abandoned cart, purchase, and more.

These email and mobile blocks can be repurposed easily. For that reason, the partnership between Movable Ink and Segment reduces production time for busy marketers. Boxed, a big box retailer, cut 90% of their production time and no longer relied on engineering or lengthy back and forths with the design team to create every new email personalization block. That freed up time for marketers to create a more focused, creative strategy. 


For more information on Segment, visit their page on the Movable Ink Exchange today.

4 Critical Steps Before You Start Personalizing Your Mobile App

This is a guest blog post from Michael Lavoie, SVP of Customer Success at Airship – a Movable Ink Exchange Partner. Today’s on-the-go consumers demand a personalized experience no matter where they choose to engage—including on your mobile ...
By Laura Padilla,

Automatically Power Personalized Outfit Suggestions with Movable Ink + Stylitics

With Movable Ink and Exchange partner Stylitics, retailers can automatically populate powerful, personalized, on-brand style imagery within their multichannel campaigns. Showcase real-time pricing for outfit recommendations and display prod...
By Kristen Dunleavy,

[Case Study] How Dixons Carphone Reinvented Its Omnichannel Strategy

Dixons Carphone is a consumer electrical and mobile retailer, and is the market leader in all eight countries where it operates. In 2019, it announced an ambitious omnichannel reinvention plan to better target potential customers. ...
By Kristen Dunleavy,

Get a Demo

Activate your data into personalized content in any customer engagement. Get a demo to see why more than 700 of the world’s most innovative brands rely on us to accelerate their marketing performance.

Get a Demo