MediaPost has announced the finalists for their 2021 EIS awards for email marketing excellence, and Movable Ink is excited to report that five clients have been nominated for campaigns that lead their respective industries and reach consumers with powerful personalization.
For every dollar spent on email marketing, brands see an average ROI of $38, making these brilliant campaigns some of the most valuable ways that each brand built customer outreach throughout 2021. MediaPost awards brands that exhibit powerful creativity, technological prowess, and understanding of the industry.
Without further ado, here are this year’s Movable Ink client finalists:
American Express
One of the most innovative FinServ brands in the world, American Express routinely deploys highly sophisticated email marketing campaigns that get results. This year, AmEx marketers are nominated for AI/Machine Learning/Data-Driven Marketing for their Engagement Trigger Emails, which “focused on personalizing the message to card members to make them repeat customers.” The brand was also nominated for the Best Loyalty or Membership Program for their Platinum Card Relaunch. The campaign promoted the launch of new benefits for its Platinum Card across key lifestyle areas.
WW
WW, formerly Weight Watchers, was nominated for Best Email Newsletter for their Monthly Member Newsletter powered by Movable Ink. Emails offered tangible rewards that helped members lose weight and stay healthy. Marketers focused their campaign on building good habits through emails that delivered positive reinforcement.
E*TRADE
Another FinServ brand pushing the boundaries of creativity, personalization, and automation, E*TRADE was nominated for Best Financial Sector Campaign for their Year in Review Campaign. Customers received hyper-personalized emails that celebrated the successes of each investor in 2020 and offered financial advice content to ensure another great year.
Hudson's Bay Company
One of North America’s oldest brands, Hudson’s Bay Company has delivered quality retail experiences to customers since 1670. Their newly relaunched Hudson’s Bay Rewards Program was nominated for Best Retail Sector campaign on the strength of their marketers’ use of points and rewards data. The campaign offered a frictionless, omni-channel experience and even offered an alternative creative for non-members.
JetBlue
JetBlue was nominated for Best Travel Sector Campaign for their 2020 Year in Review email. The airline brand’s marketers used the campaign to express gratitude to clients for making it through a difficult year, segmenting JetBlue cardholders into frequent flyers and those that stayed home more than usual. Customers received a breakdown of their 2020 points total, mileage, and even their travel preferences, such as whether they usually flew during the day or night.
Each of these campaigns were nominated on the strength of their respective ability to personalize creative content and deliver the in
