In 2015, we saw more and more brands move towards a contextual approach to email marketing. But in 2016, some top brands are taking it to the next level. In our Spring Edition of the Inkredible 5, we’re highlighting five brands that created best-in-class, contextual email experiences for their customers.
Here’s a sneak peek …
Dunkin’ Donuts created a campaign to celebrate its DD Perks members. The company highlighted member loyalty data in 2015 to create a 1-to-1 personalized email experience for every DD Perks member. The campaign was a hit and delivered a big lift in engagement and program awareness. (click to enlarge the email)
See more examples in the Spring 2016 edition of Inkredible 5. You’ll find more inspiring emails from The Humane Society, GrubHub, House of Fraser, and Virgin Holidays. These emails represent contextual email marketing at its best—using personalization, contextual targeting, social integration, and APIs to deliver highly relevant emails that market in the moment Download your free copy now.