Peak Season Without the Overwhelm
For marketers, peak season is the time when inbox noise cranks up, promotions multiply, and every brand is elbowing for attention. The question isn’t whether your sale gets noticed, it’s whether it leaves a lasting impression.
The brands getting it right are using their promotions to turn short-term wins into long-term momentum. They’re building loyalty, encouraging repeat visits, and sparking engagement that stretches well beyond December. Here’s how they’re pulling it off and how you can, too.
Making Promos Feel Fresh
Promotions can lose their spark if they all look the same, but Best Western keeps things playful.
With Movable Ink, the brand created moments that surprised rewards members, from first-name personalization in the sand to interactive “Lucky 7” scratch-off points promos. These campaigns went beyond discounts, turning inbox messages into campaigns that customers looked forward to experiencing.
It’s a reminder that promotions don’t have to be predictable—sometimes the unexpected is what drives the most loyalty.
Timing That Clicks
During peak season, inboxes look like a wall of flashing neon signs. AI helps cut through the chaos by making timing sharper.
Send-Time Personalization studies each customer’s behavior—when they open, when they buy, how often they click—and delivers the email when they’re most likely to engage. It also helps control frequency. For example, if a customer engages less often, AI can reduce the number of promos they receive to avoid oversaturation.
Victoria’s Secret put this into practice with campaigns powered by Da Vinci. By tailoring send times to each subscriber and dynamically deciding who should receive which promotions, the brand made sure messages felt personal rather than pushy. This ensured campaigns reached customers at the right moment and connected with those most likely to take action.
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