Using Da Vinci, Victoria's Secret tailors its email content to uniquely appeal to each customer. This means every email is carefully designed to match individual preferences and styles.
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"Da Vinci made our marketing and creative teams more efficient. It's impacted our financial performance through revenue lift. And most importantly, it's made our customer experience better."
With Da Vinci, the team turned AI into time saved and results that delivered big: a 40%+ lift in conversion rate and seven hours back each week to focus on what matters.
DSW teamed up with Movable Ink to put personalization and testing at the heart of their strategy. They ran 15 A/B tests in 2024 alone, using dynamic tools to turn data into action. By embracing a culture of constant optimization, DSW turned their marketing into a winning formula that’s all about connecting, converting, and keeping customers coming back.To accomplish this feat, TurboTax teamed up with Movable Ink to build tailored marketing experiences unique to each customer’s tax journey.
Read the Case StudyTransform Batch Emails with AI That Delivers the Right Content Every Time
Da Vinci is an AI content decisioning solution that reimagines batch email programs. By modeling both customers and creative, it delivers the right content, at the right time, every time—boosting clicks, conversions, and revenue while providing actionable insights to guide smarter CRM and content strategies.
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