The Journey to Meaningful Personalization with WeightWatchers

WeightWatchers is a business built around promoting healthy lifestyles, with a community strongly motivated by in-person events and peer-to-peer support. Needless to say, WeightWatchers was struck with a huge task to keep clients engaged and supported when the pandemic hit, as well as immense pressure to quickly communicate time-sensitive information with its members.

In this webinar, hear from WeightWatchers' Brand Marketeer Rebecca Neeteson about:

  • How these challenges led to a rapid transformation of WeightWatchers' email campaigns
  • How she now saves hours each week through automation of campaigns with complex segmentation
  • How her and her colleagues have boosted engagement by using the time saved to level up their creativity and deliver 1:1 personalization to every member