The Win:Win Value Exchange Driving Cardmembers & Merchant Value with American Express

American Express is known worldwide for its stand-out marketing experiences that invoke a deep, emotional connection with their Card Members. See how the AMEX team perfects a win:win value exchange with Card Members and merchants by fully automating first-party data and API data sources to show real-time, 1:1 offers unique to each Card Members’ behaviour and preferences.