Triple Threat: Mastering Sophisticated Campaigns with the NHL, Milwaukee Bucks, and Indianapolis Colts

Get a front-row seat to our session with Aileen Berran (VP of Fan Engagement & Data Strategy at NHL), Austin Reed (Director of Digital Marketing at Indianapolis Colts), Justin Price (Senior Manager, Multichannel Marketing at Milwaukee Bucks). In their interview with Movable Ink’s Tiffany Fitzgerald (Director, Strategy), they reveal their playbooks to year-round engagement, including automated gameday emails, draft day sends that build anticipation, and loyalty communications that keep excitement going long after the final buzzer.