Rethinking your Email Program for AI with Victoria's Secret - Marketer AND Machine!

"Do you know what Victoria's Secret really is for their personalised, 1:1 marketing? We'll give you a hint: it starts with A and ends with I. In this session, be the first to witness how Victoria's Secret goes beyond the marketing campaign construct by understanding individual customer needs to identify the best creative, subject line, send time, and frequency to maximise customer lifetime value."