Pick 'Em to Win It: Yahoo! Sports and Movable Ink's Winning Strategies

Hear about Yahoo! Sports' quick wins, including a step-by-step process of driving an increase in referrals and clicks to Yahoo Sportsbook / BetMGM using first-party data, as well as the plan to drive long term success in sophistication and automation by unlocking the Yahoo! Sports APIs for Movable Ink.