Navigating Change: A Fireside Chat with Tesco

As one of the most beloved UK grocers, Tesco’s recipe for that unbeatable one-on-one customer connection is a marvel to marketers worldwide. Get the ingredients to Tesco’s best-in-class marketing strategy as their Head of Direct Consumer Communications, Emma Godwin reveals how her team mastered navigating change, saving time, and producing engaging, one-of-a-kind email experiences for every loyal customer.