Martech Implementation on a Global Scale with BET365

In this session, Ellie Ledwith, Martech Implementation Specialist at bet365, shares an honest look at their first year with Movable Ink. She'll explain how they've overcome competing tech priorities and a paralysis of possibilities by anchoring learning in high-stakes events and empowering teams to move from a one-size-fits all approach towards multi-faceted dynamic campaign production.