From the Pitch to the Inbox: World Cup Personalisation in Action

The World Cup is one of the most anticipated global events, giving marketers an opportunity to connect with customers at peak engagement. In this panel, marketers from KPN and Currys will share the campaigns they built leading up to and during the tournament, and how they used Movable Ink to personalise not just to the moment, but to every individual recipient. The discussion will explore how both brands translated a shared global moment into relevant, individualised customer experiences, from campaign planning and creative strategy to data-driven personalisation. Attendees will gain practical insights into what they learned from the World Cup and how those learnings are shaping their strategies for future tentpole moments.