Automated, Not Automatic: How FDJ United Scales Personalisation Without Losing the Craft

Every CEO seems to be saying the same thing: AI is coming for white-collar jobs. Jamie shares FDJ United's own experience of that reality — scaling personalised, always-on communications across multiple brands and markets while working with a reduced retention team. From building automated content blocks to using AI to accelerate delivery, this session looks at how Movable Ink became the engine behind doing more with less — without losing the creative craft that makes retention work.