See how Movable Ink can turn Starbucks' data into personalized content
Movable Ink scales 1:1 content personalization by transforming your data into personalized content, generating customer-unique composite images at the moment of engagement within email/mobile outbound channels.
"Something really cool here that, I heard from our marketing team is I don't necessarily want to spend that extra message on an abandoned cart email, but if I can collapse it into something I'm already doing that's a huge win."
Learn more
"We are currently use using Movable Ink to power all of our nationally delivered promotional campaigns. Things like are you a collection or delivery customer? What's your dietary preference?"
"Using Movable Ink to make that magic happen has been a really key theme across my career and something that I can constantly bring to our marketers to really get their ideas and push our go to market strategy forward."
“We have valuable real estate in our email powered by Movable Ink, our loyalty shoebox, and I think we utilize that for a myriad of reasons.”
Learn more
Your Rewards program evolved. Your emails should too.
As Starbucks introduces a new era of Rewards, email has an opportunity to become more than a communication channel—it can become an extension of the loyalty experience.
Studio enables every email to automatically adapt to each member with:
- Live Rewards balances
- Personalized challenges and milestones
- Real-time content updates
- Tailored menu recommendations
- Dynamic offers
Deliver the same personalized experience customers expect across every touchpoint.
Turning Every Starbucks Interaction Into Loyalty and Long-Term Value
For Starbucks, Da Vinci ensures the brand’s growing digital ecosystem delivers on its promise of personalization and customer value. AI-powered decisioning selects the most meaningful content for every individual—whether it’s tied to loyalty, frequency, or new product exploration. By removing manual workflows, the marketing team can redirect focus toward creativity and strategy while Da Vinci continuously drives performance lift. At the same time, it uncovers insights into audience trends, preferences, and creative impact, providing Starbucks with the intelligence to guide not only campaign performance but also the future of its Rewards and digital customer journey.
Paid media evolved. CRM is next.
Performance marketers don't manually choose every impression, audience, and creative variation in paid—they rely on AI to optimize outcomes.
So why should owned channels work differently?
At Think Summit, Movable Ink unveiled a new programmatic approach to CRM that applies those same optimization principles across email, mobile, and other owned channels—helping marketers deliver the right content, through the right channel, at the right moment for every customer.
Hear directly from our CEO, Adam Stambleck, as he introduces this new vision for customer engagement and explains how programmatic decisioning is redefining the future of CRM.
Watch the keynote clip (skip to 3:00)
