See how Movable Ink can turn Starbucks' data into personalized content
Movable Ink scales 1:1 content personalization by transforming your data into personalized content, generating customer-unique composite images at the moment of engagement within email/mobile outbound channels.
"Something really cool here that, I heard from our marketing team is I don't necessarily want to spend that extra message on an abandoned cart email, but if I can collapse it into something I'm already doing that's a huge win."
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"We are currently use using Movable Ink to power all of our nationally delivered promotional campaigns. Things like are you a collection or delivery customer? What's your dietary preference?"
"Using Movable Ink to make that magic happen has been a really key theme across my career and something that I can constantly bring to our marketers to really get their ideas and push our go to market strategy forward."
“We have valuable real estate in our email powered by Movable Ink, our loyalty shoebox, and I think we utilize that for a myriad of reasons.”
Learn moreDrive Mobile Orders & Promote Relevant Products with Weather Targeting
Drive conversion by recommending relevent menu items when cold/hot weather is occuring in a customer's location.
Encourage customers to order ahead so they can enjoy a personalized coffee experience tailored to them.
Loyalty Data Visualization
Movable Ink boosts loyalty redemption by visually showcasing customers’ points and recent earnings, driving them to use their rewards and increase conversions.
Year In Review
Use Movable Ink to create a personalized 'Year In Review' template to generate captivating, visual representations of the relationships with your customers. Transform membership data like number of orders, locations visited, rewards status, purchase history, and more to drum up excitement for the new year.
Content Automation
Dynamically populate email content blocks with member-specific statistics and personalized content like first name and important annual milestones that highlight the past year on a 1:1 level.
Turning Every Starbucks Interaction Into Loyalty and Long-Term Value
For Starbucks, Da Vinci ensures the brand’s growing digital ecosystem delivers on its promise of personalization and customer value. AI-powered decisioning selects the most meaningful content for every individual—whether it’s tied to loyalty, frequency, or new product exploration. By removing manual workflows, the marketing team can redirect focus toward creativity and strategy while Da Vinci continuously drives performance lift. At the same time, it uncovers insights into audience trends, preferences, and creative impact, providing Starbucks with the intelligence to guide not only campaign performance but also the future of its Rewards and digital customer journey.
