The Repeatable Personalization Playbook
How marketers use Tactics to move faster, iterate easier, and get more from every campaign.
Challenge
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Solution
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Spring Sale: Driving Urgency and Engagement
Accor’s Spring Sale campaign exemplified how smart personalization can elevate seasonal promotions. By incorporating time-sensitive personalization, emails automatically adjusted to each recipient’s local time zone, ensuring relevance. Interactive elements, including personalized name overlays and animated countdown timers, captured attention and prompted immediate action.
For recipients who didn’t convert on the initial send, follow-up emails featured fallback offers that strategically targeted them with alternate promotions. The campaign achieved notable results, including higher click-through rates, against control groups. This demonstrated the power of leveraging real-time data to create compelling and time-critical campaigns.
Results:
4% lift in click-through rate
Scratch-Off Campaign: Engaging with Curiosity
To promote a special offer for Ibis Hotels, Accor designed an innovative and interactive email campaign featuring a scratch-off tailored to each customer. Recipients were invited to reveal their special reward by virtually “scratching” the email, a playful element that piqued curiosity and encouraged engagement.
This campaign highlighted the effectiveness of blending gamification with personalization, captivating audiences and driving action by tapping into the innate appeal of discovery and reward.
Results:
135% lift in click-through rate
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Speaker Name
Speaker Title + Company
Video Headline
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